The moderating effects of perceived ease of use and perceived usefulness on e-service quality, value and satisfaction
E-service markets have been growing rapidly over the past several years on airline website, and e-commerce and e-service marketing activities have attracted a great deal of attention as mean of increasing customers perception of online shopping activities, since they reduce the waiting time incurred...
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Main Author: | Abdul Majid, Muhammad Khairi |
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Format: | Thesis |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/48706/25/MuhammadKhairiAbdulMFM2013.pdf |
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