Chinese independent traveler decision-making process through China based social media of Renren

The internet communication technology has change the ways tourist do action of information search when they were in decision-making process. The social network websites are the platform for travelers seeking and sharing traveling experience and tourism information. As a form of electronic word-of-mo...

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Main Author:	Bai, Jinglun
Format:	Thesis
Language:	English
Published:	2014
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/48798/25/BaiJinglunMFAB2014.pdf
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id	my-utm-ep.48798
record_format	uketd_dc
spelling	my-utm-ep.487982020-06-24T01:58:50Z Chinese independent traveler decision-making process through China based social media of Renren 2014-06 Bai, Jinglun G154.9-155.8 Travel and state. Tourism The internet communication technology has change the ways tourist do action of information search when they were in decision-making process. The social network websites are the platform for travelers seeking and sharing traveling experience and tourism information. As a form of electronic word-of-mouth communication, these experienced travelers’ information had a significant influence on the potential travelers, who are the users of social networking website, when they were in tourist decision-making process. This study investigated the tourism information content emerging on the one of the famous social networking website in China named Renren. And it explored how it influences the Chinese independent travelers to conduct their travel decision-making process in Southeast Asia. The mixed methods analysis approach was applied for two round data analysis. The first round analysis is to investigate the most visited destination in Southeast Asia and common tourism information on Renren website. The findings indicated that Thailand and Malaysia are the most visited destination for Chinese independent travelers. And tourist itinerary and destination information are the most comment information emerging on Renren website. The second round analysis is to investigate which stage of tourist decision-making process gets most influences. The finding shows that the stage of felt desire travel and information search get most influences. The results of this study can help tourism marketers notice trends in travel consumers ‘decision-making process as well as a new venue to promote their products. The e-WOM on social networking website will lead to better marketing performance and product enhancement. 2014-06 Thesis http://eprints.utm.my/id/eprint/48798/ http://eprints.utm.my/id/eprint/48798/25/BaiJinglunMFAB2014.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85766 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Bai, Jinglun Chinese independent traveler decision-making process through China based social media of Renren
description	The internet communication technology has change the ways tourist do action of information search when they were in decision-making process. The social network websites are the platform for travelers seeking and sharing traveling experience and tourism information. As a form of electronic word-of-mouth communication, these experienced travelers’ information had a significant influence on the potential travelers, who are the users of social networking website, when they were in tourist decision-making process. This study investigated the tourism information content emerging on the one of the famous social networking website in China named Renren. And it explored how it influences the Chinese independent travelers to conduct their travel decision-making process in Southeast Asia. The mixed methods analysis approach was applied for two round data analysis. The first round analysis is to investigate the most visited destination in Southeast Asia and common tourism information on Renren website. The findings indicated that Thailand and Malaysia are the most visited destination for Chinese independent travelers. And tourist itinerary and destination information are the most comment information emerging on Renren website. The second round analysis is to investigate which stage of tourist decision-making process gets most influences. The finding shows that the stage of felt desire travel and information search get most influences. The results of this study can help tourism marketers notice trends in travel consumers ‘decision-making process as well as a new venue to promote their products. The e-WOM on social networking website will lead to better marketing performance and product enhancement.
format	Thesis
qualification_level	Master's degree
author	Bai, Jinglun
author_facet	Bai, Jinglun
author_sort	Bai, Jinglun
title	Chinese independent traveler decision-making process through China based social media of Renren
title_short	Chinese independent traveler decision-making process through China based social media of Renren
title_full	Chinese independent traveler decision-making process through China based social media of Renren
title_fullStr	Chinese independent traveler decision-making process through China based social media of Renren
title_full_unstemmed	Chinese independent traveler decision-making process through China based social media of Renren
title_sort	chinese independent traveler decision-making process through china based social media of renren
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2014
url	http://eprints.utm.my/id/eprint/48798/25/BaiJinglunMFAB2014.pdf
_version_	1747817474489843712

Chinese independent traveler decision-making process through China based social media of Renren

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