Preferred communication channels for office building energy conservation behaviour

In Malaysia, the usage of energy is high especially in commercial sector. The office building energy usage is among the main contributors to the country’s energy use. National Energy Balance (2012) stated that commercial sector is the second higher which contributed 33.2% of energy usage after indus...

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Main Author:	Mohd. Basri Baharan, Mastura
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD1394-1394.5 Real estate management
Online Access:	http://eprints.utm.my/id/eprint/50773/25/MasturaMohdBasriBaharanMFGHT2014.pdf
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spelling	my-utm-ep.507732020-07-12T03:27:30Z Preferred communication channels for office building energy conservation behaviour 2014-08 Mohd. Basri Baharan, Mastura HD1394-1394.5 Real estate management In Malaysia, the usage of energy is high especially in commercial sector. The office building energy usage is among the main contributors to the country’s energy use. National Energy Balance (2012) stated that commercial sector is the second higher which contributed 33.2% of energy usage after industry 45.1% and followed by residential sector of 21.2%. One of the major challenges faced by facilities manager is to reduce the building’s energy consumption. Although there are previous energy conservation programs launched, the energy conservation progress in government office building still lacking behind. To improve office building user’s energy conservation behaviour effectively, selection of right communication channels then distributes energy conservation messages with the right communication channels remains an important strategy. This study has two objectives. The first objective is to identify the suitable types of communication channel as a medium to deliver information message. Expert’s interview was conducted to identify the suitable communication channel in the context of office building. Responses gathered from experts use to formulate survey instrument to achieve second objective. The second objective is to identify preferred communication channels to foster office building energy conservation behaviour. To achieve objective two, the questionnaire was developed based on literature review and expert’s interview and distributed to office building staffs in Putrajaya. A total of 525 convenience sample were gathered and analyzed using choice based conjoint analysis (CBC). Five types of communication channels were identified: dialogue oriented approach, mass media, print media, outdoor media and audio visual media. The results showed that the most preferred types of communication channel is mass media while the least preferred is audio visual media. This study then proposed suggestions for the future research. 2014-08 Thesis http://eprints.utm.my/id/eprint/50773/ http://eprints.utm.my/id/eprint/50773/25/MasturaMohdBasriBaharanMFGHT2014.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86803 masters Universiti Teknologi Malaysia, Faculty of Geoinformatiom and Real Estate Faculty of Geoinformatiom and Real Estate
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD1394-1394.5 Real estate management
spellingShingle	HD1394-1394.5 Real estate management Mohd. Basri Baharan, Mastura Preferred communication channels for office building energy conservation behaviour
description	In Malaysia, the usage of energy is high especially in commercial sector. The office building energy usage is among the main contributors to the country’s energy use. National Energy Balance (2012) stated that commercial sector is the second higher which contributed 33.2% of energy usage after industry 45.1% and followed by residential sector of 21.2%. One of the major challenges faced by facilities manager is to reduce the building’s energy consumption. Although there are previous energy conservation programs launched, the energy conservation progress in government office building still lacking behind. To improve office building user’s energy conservation behaviour effectively, selection of right communication channels then distributes energy conservation messages with the right communication channels remains an important strategy. This study has two objectives. The first objective is to identify the suitable types of communication channel as a medium to deliver information message. Expert’s interview was conducted to identify the suitable communication channel in the context of office building. Responses gathered from experts use to formulate survey instrument to achieve second objective. The second objective is to identify preferred communication channels to foster office building energy conservation behaviour. To achieve objective two, the questionnaire was developed based on literature review and expert’s interview and distributed to office building staffs in Putrajaya. A total of 525 convenience sample were gathered and analyzed using choice based conjoint analysis (CBC). Five types of communication channels were identified: dialogue oriented approach, mass media, print media, outdoor media and audio visual media. The results showed that the most preferred types of communication channel is mass media while the least preferred is audio visual media. This study then proposed suggestions for the future research.
format	Thesis
qualification_level	Master's degree
author	Mohd. Basri Baharan, Mastura
author_facet	Mohd. Basri Baharan, Mastura
author_sort	Mohd. Basri Baharan, Mastura
title	Preferred communication channels for office building energy conservation behaviour
title_short	Preferred communication channels for office building energy conservation behaviour
title_full	Preferred communication channels for office building energy conservation behaviour
title_fullStr	Preferred communication channels for office building energy conservation behaviour
title_full_unstemmed	Preferred communication channels for office building energy conservation behaviour
title_sort	preferred communication channels for office building energy conservation behaviour
granting_institution	Universiti Teknologi Malaysia, Faculty of Geoinformatiom and Real Estate
granting_department	Faculty of Geoinformatiom and Real Estate
publishDate	2014
url	http://eprints.utm.my/id/eprint/50773/25/MasturaMohdBasriBaharanMFGHT2014.pdf
_version_	1747817531240873984

Preferred communication channels for office building energy conservation behaviour

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