Home buyers requirements for housing development within districts in Selangor

Despite its resilience, the residential property sector is getting increasingly competitive and the developers are looking at the slower take-up rates and flattish earnings performance. Property developers have to confront challenges in maintaining market share and profit margin. Many developers hav...

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Main Author: Yong, Hong Lee
Format: Thesis
Language:English
Published: 2006
Subjects:
Online Access:http://eprints.utm.my/id/eprint/5353/1/YongHongLeeMFKA2006.pdf
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spelling my-utm-ep.53532018-03-07T20:58:38Z Home buyers requirements for housing development within districts in Selangor 2006-04 Yong, Hong Lee TA Engineering (General). Civil engineering (General) Despite its resilience, the residential property sector is getting increasingly competitive and the developers are looking at the slower take-up rates and flattish earnings performance. Property developers have to confront challenges in maintaining market share and profit margin. Many developers have to relaunch the sales of the houses due to the poor sales of the houses. The developers have to keep themselves updated with the current market situation and hence, to develop the strategy that can enable them to boost the sales of the houses. Therefore, this study has been developed with the aim to identify the popular types of houses that are preferred by the buyers, the basic quality and features of the house preferred by different ethnic groups and to identify the various strategies adopted by developers to market the residential houses. The study was conducted through interviews, which was carried out extensively with the successful developers, and also through questionnaires. The data were analyzed using relative index and other non-parametric statistical technique. It was found that the most popular type of house preferred by the buyers is double storey link house. Each ethnic group of buyers has their own preference of the basic quality and features which encourage them to purchase the house. The strategies that the developers have to undertake in order to market their houses are the pricing, using more channels to advertise their products and to provide higher loan margin facilities to the potential buyers. 2006-04 Thesis http://eprints.utm.my/id/eprint/5353/ http://eprints.utm.my/id/eprint/5353/1/YongHongLeeMFKA2006.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Civil Engineering Faculty of Civil Engineering
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic TA Engineering (General)
Civil engineering (General)
spellingShingle TA Engineering (General)
Civil engineering (General)
Yong, Hong Lee
Home buyers requirements for housing development within districts in Selangor
description Despite its resilience, the residential property sector is getting increasingly competitive and the developers are looking at the slower take-up rates and flattish earnings performance. Property developers have to confront challenges in maintaining market share and profit margin. Many developers have to relaunch the sales of the houses due to the poor sales of the houses. The developers have to keep themselves updated with the current market situation and hence, to develop the strategy that can enable them to boost the sales of the houses. Therefore, this study has been developed with the aim to identify the popular types of houses that are preferred by the buyers, the basic quality and features of the house preferred by different ethnic groups and to identify the various strategies adopted by developers to market the residential houses. The study was conducted through interviews, which was carried out extensively with the successful developers, and also through questionnaires. The data were analyzed using relative index and other non-parametric statistical technique. It was found that the most popular type of house preferred by the buyers is double storey link house. Each ethnic group of buyers has their own preference of the basic quality and features which encourage them to purchase the house. The strategies that the developers have to undertake in order to market their houses are the pricing, using more channels to advertise their products and to provide higher loan margin facilities to the potential buyers.
format Thesis
qualification_level Master's degree
author Yong, Hong Lee
author_facet Yong, Hong Lee
author_sort Yong, Hong Lee
title Home buyers requirements for housing development within districts in Selangor
title_short Home buyers requirements for housing development within districts in Selangor
title_full Home buyers requirements for housing development within districts in Selangor
title_fullStr Home buyers requirements for housing development within districts in Selangor
title_full_unstemmed Home buyers requirements for housing development within districts in Selangor
title_sort home buyers requirements for housing development within districts in selangor
granting_institution Universiti Teknologi Malaysia, Faculty of Civil Engineering
granting_department Faculty of Civil Engineering
publishDate 2006
url http://eprints.utm.my/id/eprint/5353/1/YongHongLeeMFKA2006.pdf
_version_ 1747814586911817728