Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands

Gateway is classified as a stopover destination for travelers who want to go to the main tourist destination. As a transit or stopover for tourist, it should provide a complete services for tourist convenience. Based on this notion, this study was done where the objectives is to identify the role of...

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Bibliographic Details
Main Author:	Mt. Radzi, Rosmariati
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/53575/1/RosmariatiMtRadziMFAB2015.pdf
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id	my-utm-ep.53575
record_format	uketd_dc
spelling	my-utm-ep.535752020-07-21T05:04:58Z Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands 2015-06 Mt. Radzi, Rosmariati G154.9-155.8 Travel and state. Tourism Gateway is classified as a stopover destination for travelers who want to go to the main tourist destination. As a transit or stopover for tourist, it should provide a complete services for tourist convenience. Based on this notion, this study was done where the objectives is to identify the role of Mersing as a gateway destination, if the facilities and services offered meet the preferences of users, and the importance of gateway to fulfill tourist needs before and after arriving to their destination. The study focuses on to know the views of tourists’ experience when visiting the gateway of Mersing with looking to the important aspects of tourists’ satisfaction such as comfort, safety, cleanliness, sufficient and functional. In order to get the necessary data, the study was carried out based on the survey method where a set of questionnaire forms was distributed among the related tourists. 257 sets of collected questionnaire forms were then analyzed using SPSS analysis. The finding shows that the levels of tourist preferences are mixed. However, the tourists were not satisfied with some services and facilities provided in aspects of safety and security, cleanliness, functional and comfort. Thus the role of the management and the authorities to change this situation is important in order to raise the standard and image of the gateway. 2015-06 Thesis http://eprints.utm.my/id/eprint/53575/ http://eprints.utm.my/id/eprint/53575/1/RosmariatiMtRadziMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:84069 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Mt. Radzi, Rosmariati Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
description	Gateway is classified as a stopover destination for travelers who want to go to the main tourist destination. As a transit or stopover for tourist, it should provide a complete services for tourist convenience. Based on this notion, this study was done where the objectives is to identify the role of Mersing as a gateway destination, if the facilities and services offered meet the preferences of users, and the importance of gateway to fulfill tourist needs before and after arriving to their destination. The study focuses on to know the views of tourists’ experience when visiting the gateway of Mersing with looking to the important aspects of tourists’ satisfaction such as comfort, safety, cleanliness, sufficient and functional. In order to get the necessary data, the study was carried out based on the survey method where a set of questionnaire forms was distributed among the related tourists. 257 sets of collected questionnaire forms were then analyzed using SPSS analysis. The finding shows that the levels of tourist preferences are mixed. However, the tourists were not satisfied with some services and facilities provided in aspects of safety and security, cleanliness, functional and comfort. Thus the role of the management and the authorities to change this situation is important in order to raise the standard and image of the gateway.
format	Thesis
qualification_level	Master's degree
author	Mt. Radzi, Rosmariati
author_facet	Mt. Radzi, Rosmariati
author_sort	Mt. Radzi, Rosmariati
title	Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
title_short	Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
title_full	Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
title_fullStr	Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
title_full_unstemmed	Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands
title_sort	tourists’ preferences and satisfaction towards mersing as a gateway to johor islands
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/53575/1/RosmariatiMtRadziMFAB2015.pdf
_version_	1747817585454350336

Tourists’ preferences and satisfaction towards Mersing as a gateway to Johor islands

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