The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia

The purpose of this study is to evaluate the effectiveness of the Continuing Tourism Related Education (CTRE) in career as tourist guides in Malaysia. CTRE training is given to tourist guides as a compulsory requirement to renew the guiding license and as part of their professional developments. Mos...

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Main Author:	Ali, Surayahanim
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/53600/1/SurayahanimAliMFAB2015.pdf
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id	my-utm-ep.53600
record_format	uketd_dc
spelling	my-utm-ep.536002020-07-22T03:32:47Z The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia 2015-06 Ali, Surayahanim G154.9-155.8 Travel and state. Tourism The purpose of this study is to evaluate the effectiveness of the Continuing Tourism Related Education (CTRE) in career as tourist guides in Malaysia. CTRE training is given to tourist guides as a compulsory requirement to renew the guiding license and as part of their professional developments. Most of the previous research emphasised on the training for tourist guides, however this research focuses on the effectiveness of CTRE itself on tourist guides. In order to discover the effectiveness of this enhancement course, this research is done by applying a quantitative research. This study has outlined three important research questions. Firstly, do a tourist guides understand the knowledge obtained from CTRE course and secondly, do the tourist guides practice the knowledge and experience from CTRE course when performing their duties. Lastly, the research question deals on how CTRE course could be effective to tourist guides. The results of this study illustrate the effectiveness of this course to tourist guides based on their experience attending the CTRE throughout their period of service as licensed tourist guides. The findings indicate that tourist guides have understood the knowledge gained from CTRE in terms of product/tourist attraction/destination history and the concept and challenges in tour guiding. Furthermore, tourist guides also practice the knowledge and experience gained from CTRE into their everyday guiding tasks with fresh knowledge, good communication skills, self-confidence and others. Meanwhile, majority of the tourist guides agree that CTRE is very effective for their careers and this course should be continued with some improvement in the learning activities and good guideline to the organiser should be implemented. 2015-06 Thesis http://eprints.utm.my/id/eprint/53600/ http://eprints.utm.my/id/eprint/53600/1/SurayahanimAliMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85149 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Ali, Surayahanim The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
description	The purpose of this study is to evaluate the effectiveness of the Continuing Tourism Related Education (CTRE) in career as tourist guides in Malaysia. CTRE training is given to tourist guides as a compulsory requirement to renew the guiding license and as part of their professional developments. Most of the previous research emphasised on the training for tourist guides, however this research focuses on the effectiveness of CTRE itself on tourist guides. In order to discover the effectiveness of this enhancement course, this research is done by applying a quantitative research. This study has outlined three important research questions. Firstly, do a tourist guides understand the knowledge obtained from CTRE course and secondly, do the tourist guides practice the knowledge and experience from CTRE course when performing their duties. Lastly, the research question deals on how CTRE course could be effective to tourist guides. The results of this study illustrate the effectiveness of this course to tourist guides based on their experience attending the CTRE throughout their period of service as licensed tourist guides. The findings indicate that tourist guides have understood the knowledge gained from CTRE in terms of product/tourist attraction/destination history and the concept and challenges in tour guiding. Furthermore, tourist guides also practice the knowledge and experience gained from CTRE into their everyday guiding tasks with fresh knowledge, good communication skills, self-confidence and others. Meanwhile, majority of the tourist guides agree that CTRE is very effective for their careers and this course should be continued with some improvement in the learning activities and good guideline to the organiser should be implemented.
format	Thesis
qualification_level	Master's degree
author	Ali, Surayahanim
author_facet	Ali, Surayahanim
author_sort	Ali, Surayahanim
title	The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
title_short	The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
title_full	The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
title_fullStr	The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
title_full_unstemmed	The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia
title_sort	effectiveness of continuing tourism related education (ctre) for tourist guides in malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/53600/1/SurayahanimAliMFAB2015.pdf
_version_	1747817591341056000

The effectiveness of continuing tourism related education (CTRE) for tourist guides in Malaysia

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