Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka

Tourism industry is one of the most prominent and largest industries nowadays. In the global tourism market that is vastly expanding and getting more competitive with the break through and the presence of new tourism destinations, the mature destinations gain more popularity through repeated visits....

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Main Author:	Mukhtar, Norazimah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/53642/1/NorazimahMukhtarMFAB2015.pdf
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id	my-utm-ep.53642
record_format	uketd_dc
spelling	my-utm-ep.536422020-08-23T09:09:14Z Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka 2015-06 Mukhtar, Norazimah G154.9-155.8 Travel and state. Tourism Tourism industry is one of the most prominent and largest industries nowadays. In the global tourism market that is vastly expanding and getting more competitive with the break through and the presence of new tourism destinations, the mature destinations gain more popularity through repeated visits. This is clearly depicted by Malacca, a historical tourism destination that takes pride in being the initiator of Malaysia’s historical and cultural legacy. Malacca’s reputation as the centre of trading empire during circa 1300 to 1500 is made possible by its strategic location along the Strait of Malacca. This study aims to find out the destination attributes that become the catalyst for repeating visits to Malacca. On the other hand, this study’s objective is to analyze the correlation between the tourists’ satisfaction and the destination attributes that encourage the repeating visit, and also the correlation between the destination attributes and tourists repeating visits to Malacca. The study sample is 358 domestic tourists that have visited Malacca at least once and the instrument used in the study takes the form of survey. The data was analyzed by using ‘Statistical Package for Social Science version 20.0’ software by obtaining the percentage value and the total mean score. The findings of this study could conclude that historical attraction is the attribute that gets the highest mean score which is 4.37. In addition to that, the correlation between the tourists’ satisfaction with the destination attributes which are recreational tourism attraction, cleanliness and spending (RM) during their stay in Malacca show a strong connection. On the other hand, destination attributes such as historical tourism attraction, food diversity, accessibility, accommodation, road signage, quality of frontline workers, infrastructure, safety, food price and the intimacy of Malacca’s people portray an intermediate correlation. Next, the correlation between destination attribute (ranking) with repeating visit to Malacca shows an insignificant value. 2015-06 Thesis http://eprints.utm.my/id/eprint/53642/ http://eprints.utm.my/id/eprint/53642/1/NorazimahMukhtarMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85503 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Mukhtar, Norazimah Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
description	Tourism industry is one of the most prominent and largest industries nowadays. In the global tourism market that is vastly expanding and getting more competitive with the break through and the presence of new tourism destinations, the mature destinations gain more popularity through repeated visits. This is clearly depicted by Malacca, a historical tourism destination that takes pride in being the initiator of Malaysia’s historical and cultural legacy. Malacca’s reputation as the centre of trading empire during circa 1300 to 1500 is made possible by its strategic location along the Strait of Malacca. This study aims to find out the destination attributes that become the catalyst for repeating visits to Malacca. On the other hand, this study’s objective is to analyze the correlation between the tourists’ satisfaction and the destination attributes that encourage the repeating visit, and also the correlation between the destination attributes and tourists repeating visits to Malacca. The study sample is 358 domestic tourists that have visited Malacca at least once and the instrument used in the study takes the form of survey. The data was analyzed by using ‘Statistical Package for Social Science version 20.0’ software by obtaining the percentage value and the total mean score. The findings of this study could conclude that historical attraction is the attribute that gets the highest mean score which is 4.37. In addition to that, the correlation between the tourists’ satisfaction with the destination attributes which are recreational tourism attraction, cleanliness and spending (RM) during their stay in Malacca show a strong connection. On the other hand, destination attributes such as historical tourism attraction, food diversity, accessibility, accommodation, road signage, quality of frontline workers, infrastructure, safety, food price and the intimacy of Malacca’s people portray an intermediate correlation. Next, the correlation between destination attribute (ranking) with repeating visit to Malacca shows an insignificant value.
format	Thesis
qualification_level	Master's degree
author	Mukhtar, Norazimah
author_facet	Mukhtar, Norazimah
author_sort	Mukhtar, Norazimah
title	Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
title_short	Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
title_full	Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
title_fullStr	Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
title_full_unstemmed	Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka
title_sort	peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke melaka
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/53642/1/NorazimahMukhtarMFAB2015.pdf
_version_	1747817601628635136

Peranan ciri-ciri destinasi dan kepuasan pelancong kepada lawatan ulangan ke Melaka

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