Consumers’ perception and purchase intention towards organic food products
This study is about the discoveries on the factors affecting purchase intention of organic food in Malaysia. Nowadays, in today’s modern world a new consumer lifestyle has emerged especially in the attitude of consuming organic food. This phenomenon has occurred because people are beginning to be aw...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/53710/25/NurliyanaMahpofMFM2014.pdf |
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