The adoption and performance of official facebook fan page (FFP) among global airline companies

Organizations nowadays are relying on social media marketing for promotion and CRM purposes. Facebook is one of the most significant social media tools, which has been used worldwide. This study investigates the adoption and performance of Facebook fan pages among global airline companies in develop...

Full description

Saved in:

Bibliographic Details
Main Author:	Baghirov, Fakhri
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/54649/1/FakhriBaghirovMFM2015.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.54649
record_format	uketd_dc
spelling	my-utm-ep.546492020-10-21T03:24:41Z The adoption and performance of official facebook fan page (FFP) among global airline companies 2015-06 Baghirov, Fakhri HD28 Management. Industrial Management Organizations nowadays are relying on social media marketing for promotion and CRM purposes. Facebook is one of the most significant social media tools, which has been used worldwide. This study investigates the adoption and performance of Facebook fan pages among global airline companies in developed, least developed and developing countries. The Diffusion of Innovations theory has been applied as the underlying theory in this study. Using content analysis technique the data was collected from official FFP of global airlines. Analysis of Variance (ANOVA) and Chi Square were used to test hypotheses. The result shows no significant difference among the global airline companies in developed, least developed and developing countries in FFP adoption. However, the results shows significant difference in terms of performance and timing of adoption of FFP between the developed, least developed and developing countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries. Academically, this study adds on internet and technology implementation literature. For industry, investigating the performance of FFP should make it clear for global airline companies how to implement FFP successfully. 2015-06 Thesis http://eprints.utm.my/id/eprint/54649/ http://eprints.utm.my/id/eprint/54649/1/FakhriBaghirovMFM2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86443 masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Baghirov, Fakhri The adoption and performance of official facebook fan page (FFP) among global airline companies
description	Organizations nowadays are relying on social media marketing for promotion and CRM purposes. Facebook is one of the most significant social media tools, which has been used worldwide. This study investigates the adoption and performance of Facebook fan pages among global airline companies in developed, least developed and developing countries. The Diffusion of Innovations theory has been applied as the underlying theory in this study. Using content analysis technique the data was collected from official FFP of global airlines. Analysis of Variance (ANOVA) and Chi Square were used to test hypotheses. The result shows no significant difference among the global airline companies in developed, least developed and developing countries in FFP adoption. However, the results shows significant difference in terms of performance and timing of adoption of FFP between the developed, least developed and developing countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries. Academically, this study adds on internet and technology implementation literature. For industry, investigating the performance of FFP should make it clear for global airline companies how to implement FFP successfully.
format	Thesis
qualification_level	Master's degree
author	Baghirov, Fakhri
author_facet	Baghirov, Fakhri
author_sort	Baghirov, Fakhri
title	The adoption and performance of official facebook fan page (FFP) among global airline companies
title_short	The adoption and performance of official facebook fan page (FFP) among global airline companies
title_full	The adoption and performance of official facebook fan page (FFP) among global airline companies
title_fullStr	The adoption and performance of official facebook fan page (FFP) among global airline companies
title_full_unstemmed	The adoption and performance of official facebook fan page (FFP) among global airline companies
title_sort	adoption and performance of official facebook fan page (ffp) among global airline companies
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2015
url	http://eprints.utm.my/id/eprint/54649/1/FakhriBaghirovMFM2015.pdf
_version_	1747817696300367872

The adoption and performance of official facebook fan page (FFP) among global airline companies

Similar Items