Community based tourism performance scorecard

Community-Based Tourism (CBT) is when a local community is involved actively in the provision of tourism goods and services to visitors for economic gains. Communities for CBT projects must be chosen carefully and require constant monitoring for sustainability. Here then lies the problem; the litera...

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Main Author:	Ab. Jalil, Mohd. Azlan
Format:	Thesis
Language:	English
Published:	2014
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/54680/25/MohdAzlanAbJalilPFC2014.pdf
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id	my-utm-ep.54680
record_format	uketd_dc
spelling	my-utm-ep.546802020-11-03T07:59:58Z Community based tourism performance scorecard 2014-08 Ab. Jalil, Mohd. Azlan QA75 Electronic computers. Computer science Community-Based Tourism (CBT) is when a local community is involved actively in the provision of tourism goods and services to visitors for economic gains. Communities for CBT projects must be chosen carefully and require constant monitoring for sustainability. Here then lies the problem; the literature review shows that currently there is no proper Information and Communication Technology (ICT) tool to assist a funding agency like the Ministry of Tourism to evaluate the performance of a CBT. The goal of this research is to fill in the gap by proposing a performance scorecard for the evaluation of a CBT project. A main research question here is what are the indicators for the scorecard? The interpretive and constructivist paradigms were chosen to answer the research questions with an embedded mixed method chosen as its research approach. Balanced Scorecard (BSC) is able to reflect the multiple perspectives of an organization but its application in the tourism industry is limited and has never been applied to Malaysian CBT. The primary purpose of the study is to use the BSC perspectives to test Tourism Service BSC that predicts various variables that can influence the performance of a CBT while the secondary purpose is to gather qualitative data on CBT performance. Action research was used as the main research methodology. Three action research cycles were conducted on the Malaysian CBT industry using a modified Service BSC tool developed in this research. The first cycle was on the Johor Homestay quality evaluation and monitoring programme. The second cycle was on the performance of the Johor tourism industry through the Johor Tourism Award. Finally, the third cycle was carried out on actual CBT telecentres in Sabah and Sarawak. Based on this research and the tools developed, a clearer and more indicative perspective of the CBT can now be strategically planned, applied and monitored through a Tourism Service BSC. 2014-08 Thesis http://eprints.utm.my/id/eprint/54680/ http://eprints.utm.my/id/eprint/54680/25/MohdAzlanAbJalilPFC2014.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:98554 phd doctoral Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Ab. Jalil, Mohd. Azlan Community based tourism performance scorecard
description	Community-Based Tourism (CBT) is when a local community is involved actively in the provision of tourism goods and services to visitors for economic gains. Communities for CBT projects must be chosen carefully and require constant monitoring for sustainability. Here then lies the problem; the literature review shows that currently there is no proper Information and Communication Technology (ICT) tool to assist a funding agency like the Ministry of Tourism to evaluate the performance of a CBT. The goal of this research is to fill in the gap by proposing a performance scorecard for the evaluation of a CBT project. A main research question here is what are the indicators for the scorecard? The interpretive and constructivist paradigms were chosen to answer the research questions with an embedded mixed method chosen as its research approach. Balanced Scorecard (BSC) is able to reflect the multiple perspectives of an organization but its application in the tourism industry is limited and has never been applied to Malaysian CBT. The primary purpose of the study is to use the BSC perspectives to test Tourism Service BSC that predicts various variables that can influence the performance of a CBT while the secondary purpose is to gather qualitative data on CBT performance. Action research was used as the main research methodology. Three action research cycles were conducted on the Malaysian CBT industry using a modified Service BSC tool developed in this research. The first cycle was on the Johor Homestay quality evaluation and monitoring programme. The second cycle was on the performance of the Johor tourism industry through the Johor Tourism Award. Finally, the third cycle was carried out on actual CBT telecentres in Sabah and Sarawak. Based on this research and the tools developed, a clearer and more indicative perspective of the CBT can now be strategically planned, applied and monitored through a Tourism Service BSC.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ab. Jalil, Mohd. Azlan
author_facet	Ab. Jalil, Mohd. Azlan
author_sort	Ab. Jalil, Mohd. Azlan
title	Community based tourism performance scorecard
title_short	Community based tourism performance scorecard
title_full	Community based tourism performance scorecard
title_fullStr	Community based tourism performance scorecard
title_full_unstemmed	Community based tourism performance scorecard
title_sort	community based tourism performance scorecard
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2014
url	http://eprints.utm.my/id/eprint/54680/25/MohdAzlanAbJalilPFC2014.pdf
_version_	1747817701421613056

Community based tourism performance scorecard

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