Metaphor analysis of Dr. Mahathir’s business speeches

Dr. Mahathir is one of the most prominent characters in Malaysia. He transformed Malaysia’s economy into an industrialized and modernized economy during his 22 years as its Prime Minister. Considering the country’s economic achievements, very few studies have been conducted on the role of discourse...

Full description

Saved in:

Bibliographic Details
Main Author:	Imani, Aliakbar
Format:	Thesis
Language:	English
Published:	2015
Subjects:	PN Literature (General)
Online Access:	http://eprints.utm.my/id/eprint/54712/1/AliakbarImaniPABHS2015.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.54712
record_format	uketd_dc
spelling	my-utm-ep.547122020-11-03T09:00:22Z Metaphor analysis of Dr. Mahathir’s business speeches 2015-08 Imani, Aliakbar PN Literature (General) Dr. Mahathir is one of the most prominent characters in Malaysia. He transformed Malaysia’s economy into an industrialized and modernized economy during his 22 years as its Prime Minister. Considering the country’s economic achievements, very few studies have been conducted on the role of discourse in his achievements. To bridge the gap in the literature, this study focused on metaphor as one of the recent discourse features missing in the literature on Dr. Mahathir’s discourse. Metaphors are one of the common discourse tools used by orators to persuade, communicate with, and convey ideologies to their audience via creating a picture of a concept in the audience’s mind. The objectives of the study were to identify the types, functions, and purposes of metaphors as well as how differently metaphors were used across national and international audience. The theoretical frameworks behind this study were Cognitive Theory of Metaphor; Class Inclusion Theory; and Dialectical-relational Approach. The applied methodological approach was Critical Metaphor Analysis of 25 business speeches delivered by Dr. Mahathir in the year 2000. The findings revealed that the main conceptual metaphor in Dr. Mahathir’s speeches is economic challenges are diseases. The main purposes of his metaphors are persuading national unity and international solidarity with the main functions of image-making (national audience) and creating a sense of alarm (international audience). In addition, there is a close relationship between types and functions of metaphors based on ideologies and power relations across the audience. The findings of the study also revealed that there are different aspects of metaphors used as a communication strategy by Dr. Mahathir, a successful political leader, who created impressive speeches to address his audience without losing meaning. 2015-08 Thesis http://eprints.utm.my/id/eprint/54712/ http://eprints.utm.my/id/eprint/54712/1/AliakbarImaniPABHS2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:96017 phd doctoral Universiti Teknologi Malaysia, Language Academy Language Academy
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	PN Literature (General)
spellingShingle	PN Literature (General) Imani, Aliakbar Metaphor analysis of Dr. Mahathir’s business speeches
description	Dr. Mahathir is one of the most prominent characters in Malaysia. He transformed Malaysia’s economy into an industrialized and modernized economy during his 22 years as its Prime Minister. Considering the country’s economic achievements, very few studies have been conducted on the role of discourse in his achievements. To bridge the gap in the literature, this study focused on metaphor as one of the recent discourse features missing in the literature on Dr. Mahathir’s discourse. Metaphors are one of the common discourse tools used by orators to persuade, communicate with, and convey ideologies to their audience via creating a picture of a concept in the audience’s mind. The objectives of the study were to identify the types, functions, and purposes of metaphors as well as how differently metaphors were used across national and international audience. The theoretical frameworks behind this study were Cognitive Theory of Metaphor; Class Inclusion Theory; and Dialectical-relational Approach. The applied methodological approach was Critical Metaphor Analysis of 25 business speeches delivered by Dr. Mahathir in the year 2000. The findings revealed that the main conceptual metaphor in Dr. Mahathir’s speeches is economic challenges are diseases. The main purposes of his metaphors are persuading national unity and international solidarity with the main functions of image-making (national audience) and creating a sense of alarm (international audience). In addition, there is a close relationship between types and functions of metaphors based on ideologies and power relations across the audience. The findings of the study also revealed that there are different aspects of metaphors used as a communication strategy by Dr. Mahathir, a successful political leader, who created impressive speeches to address his audience without losing meaning.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Imani, Aliakbar
author_facet	Imani, Aliakbar
author_sort	Imani, Aliakbar
title	Metaphor analysis of Dr. Mahathir’s business speeches
title_short	Metaphor analysis of Dr. Mahathir’s business speeches
title_full	Metaphor analysis of Dr. Mahathir’s business speeches
title_fullStr	Metaphor analysis of Dr. Mahathir’s business speeches
title_full_unstemmed	Metaphor analysis of Dr. Mahathir’s business speeches
title_sort	metaphor analysis of dr. mahathir’s business speeches
granting_institution	Universiti Teknologi Malaysia, Language Academy
granting_department	Language Academy
publishDate	2015
url	http://eprints.utm.my/id/eprint/54712/1/AliakbarImaniPABHS2015.pdf
_version_	1747817708773179392

Metaphor analysis of Dr. Mahathir’s business speeches

Similar Items