Discourses of tourism in the official tourism websites in Southeast Asia

Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have...

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Main Author:	Muhammad Salim, Muhammad Arfin
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/54729/1/MuhammadArfinPABHS2015.pdf
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id	my-utm-ep.54729
record_format	uketd_dc
spelling	my-utm-ep.547292020-11-04T08:19:26Z Discourses of tourism in the official tourism websites in Southeast Asia 2015-08 Muhammad Salim, Muhammad Arfin G154.9-155.8 Travel and state. Tourism Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Malaysia, Thailand, Singapore and Indonesia. Data were collected via online documentation and semi structured interview and analysed using both textual and visual analysis. The former included lexical and syntactical strategies, while the visual analysis focused on the analysis of salience and modality elements. The findings of the study revealed that various discourses of tourism like the discourse of diversity, and discourse of spirituality realized through textual and visual means are used to portray the destination image. Finally, the study has significant contribution to discourse driven research and has application for tourism website development. 2015-08 Thesis http://eprints.utm.my/id/eprint/54729/ http://eprints.utm.my/id/eprint/54729/1/MuhammadArfinPABHS2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94679 phd doctoral Universiti Teknologi Malaysia, Language Academy Language Academy
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Muhammad Salim, Muhammad Arfin Discourses of tourism in the official tourism websites in Southeast Asia
description	Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Malaysia, Thailand, Singapore and Indonesia. Data were collected via online documentation and semi structured interview and analysed using both textual and visual analysis. The former included lexical and syntactical strategies, while the visual analysis focused on the analysis of salience and modality elements. The findings of the study revealed that various discourses of tourism like the discourse of diversity, and discourse of spirituality realized through textual and visual means are used to portray the destination image. Finally, the study has significant contribution to discourse driven research and has application for tourism website development.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Muhammad Salim, Muhammad Arfin
author_facet	Muhammad Salim, Muhammad Arfin
author_sort	Muhammad Salim, Muhammad Arfin
title	Discourses of tourism in the official tourism websites in Southeast Asia
title_short	Discourses of tourism in the official tourism websites in Southeast Asia
title_full	Discourses of tourism in the official tourism websites in Southeast Asia
title_fullStr	Discourses of tourism in the official tourism websites in Southeast Asia
title_full_unstemmed	Discourses of tourism in the official tourism websites in Southeast Asia
title_sort	discourses of tourism in the official tourism websites in southeast asia
granting_institution	Universiti Teknologi Malaysia, Language Academy
granting_department	Language Academy
publishDate	2015
url	http://eprints.utm.my/id/eprint/54729/1/MuhammadArfinPABHS2015.pdf
_version_	1747817712948609024

Discourses of tourism in the official tourism websites in Southeast Asia

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