The mediation effect of value on experience and service quality toward satisfaction in Malaysian tourism industry
Tourism is a fast growing industry that receives global attention. The study on tourist satisfaction is still limited even though tourism industry is one of the major contributors to Malaysian economic development. This research examines the relationship between experience, service quality, value an...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/54733/1/KwokSeeYingPFM2015.pdf |
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