The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan

The objective of this study is to investigate the relationship between behavioural factors affecting individual investors’ decision behaviour while investing in the capital stock market. To achieve this objective, the study has tested the relationship of firm’s specific attributes and personality tr...

Full description

Saved in:

Bibliographic Details
Main Author:	Sadiq, Misbah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/54751/1/MisbahSadiqPFM2015.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.54751
record_format	uketd_dc
spelling	my-utm-ep.547512020-11-05T06:07:30Z The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan 2015-06 Sadiq, Misbah HD28 Management. Industrial Management The objective of this study is to investigate the relationship between behavioural factors affecting individual investors’ decision behaviour while investing in the capital stock market. To achieve this objective, the study has tested the relationship of firm’s specific attributes and personality traits of individual investors in the stock market of Pakistan. In addition, this study has examined the mediating effect of sensational attitude between (1) firm’s specific attributes and investment decision behaviour and (2) personality traits and investment decision behaviour. Furthermore, this study also investigates the moderating effect of brand familiarity on the relationship between firm’s specific attributes and sensational attitude. In this study, the positivist research approach has been used and survey methodology has been adopted to collect responses from individual investors of capital markets of Pakistan. The purposive probability sampling technique was employed and about five hundred questionnaires were distributed while four hundred fifty responses were returned and were used in the present study. Structural equation modeling techniques were applied to analyze the data. Findings indicate that firm’s specific attributes and personality traits were found positive and significant predictors of investment decision behaviour. Additionally, sensational attitude was found to have a significant mediating role between firm’s specific attributes, personality traits and investment decision behaviour. Besides, brand familiarity was found as a moderator on the relationship between firm’s specific attributes and investment decision behaviour. The results highlight that both firm’s specific attributes and personality traits are essential in the investment decision behaviour among individual investors of the Pakistani stock market. As there are limited studies about behavioural finance in Pakistan, therefore, this study will contribute significantly to the development of capital market of Pakistan. 2015-06 Thesis http://eprints.utm.my/id/eprint/54751/ http://eprints.utm.my/id/eprint/54751/1/MisbahSadiqPFM2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94320 phd doctoral Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Sadiq, Misbah The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
description	The objective of this study is to investigate the relationship between behavioural factors affecting individual investors’ decision behaviour while investing in the capital stock market. To achieve this objective, the study has tested the relationship of firm’s specific attributes and personality traits of individual investors in the stock market of Pakistan. In addition, this study has examined the mediating effect of sensational attitude between (1) firm’s specific attributes and investment decision behaviour and (2) personality traits and investment decision behaviour. Furthermore, this study also investigates the moderating effect of brand familiarity on the relationship between firm’s specific attributes and sensational attitude. In this study, the positivist research approach has been used and survey methodology has been adopted to collect responses from individual investors of capital markets of Pakistan. The purposive probability sampling technique was employed and about five hundred questionnaires were distributed while four hundred fifty responses were returned and were used in the present study. Structural equation modeling techniques were applied to analyze the data. Findings indicate that firm’s specific attributes and personality traits were found positive and significant predictors of investment decision behaviour. Additionally, sensational attitude was found to have a significant mediating role between firm’s specific attributes, personality traits and investment decision behaviour. Besides, brand familiarity was found as a moderator on the relationship between firm’s specific attributes and investment decision behaviour. The results highlight that both firm’s specific attributes and personality traits are essential in the investment decision behaviour among individual investors of the Pakistani stock market. As there are limited studies about behavioural finance in Pakistan, therefore, this study will contribute significantly to the development of capital market of Pakistan.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Sadiq, Misbah
author_facet	Sadiq, Misbah
author_sort	Sadiq, Misbah
title	The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
title_short	The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
title_full	The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
title_fullStr	The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
title_full_unstemmed	The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan
title_sort	effects of influential behavioural factors on investors’ decision making in stock market of pakistan
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2015
url	http://eprints.utm.my/id/eprint/54751/1/MisbahSadiqPFM2015.pdf
_version_	1747817718119137280

The effects of influential behavioural factors on investors’ decision making in stock market of Pakistan

Similar Items