Empowering family owned tourism business in Obudu Mountain Resort

Family owned tourism business development and sustainability has tremendous contribution to family life, community viability, destination development and industry competitiveness. They are nowadays arguably effective vehicles for the economic transformation and revitalization of rural communities. W...

Full description

Saved in:

Bibliographic Details
Main Author:	Banki, Mohammed Bala
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/54899/1/MohammedBalaBankiPFAB2015.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.54899
record_format	uketd_dc
spelling	my-utm-ep.548992020-11-15T09:45:26Z Empowering family owned tourism business in Obudu Mountain Resort 2015-07 Banki, Mohammed Bala G154.9-155.8 Travel and state. Tourism Family owned tourism business development and sustainability has tremendous contribution to family life, community viability, destination development and industry competitiveness. They are nowadays arguably effective vehicles for the economic transformation and revitalization of rural communities. With their copious benefits, very little academic attention has been given to the phenomenon as a promising approach for rural communities’ empowerment in the context of developing countries. The existing approaches to rural communities’ empowerment such as Community Based Tourism (CBT), Pro-Poor Tourism (PPT) and Community Benefit Tourism Initiatives (CBTIs) are laudable initiatives but, they have limitations in terms of understanding the family system and their ability to provide wide spread empowerment for all strata of rural communities. In order to explore this contemporary phenomenon, Obudu mountain resort whose host communities still live in poverty was chosen. It is currently relatively the most organized tourists destination in Nigeria with the existence of active family owned tourism businesses. Thus, factors affecting the development and sustainability of micro and small tourism businesses were examined. Using a qualitative case study research strategy, in-depth semi-structured interviews were conducted with 38 members of 14 family owned tourism businesses and 10 management staff members of the government and private agencies. The collected data was analysed thematically. The study found inadequacy of disposable capital and extreme seasonality as the main factors affecting the development and sustainability of family owned tourism businesses in the mountain destination. While the low capital base impedes industry specific training and effective marketing, extreme seasonality impact severely on the entire business and family system as the owners depend solely on the businesses for survival. Despite the effects of seasonality, the ability of the operators to remain in business all year round, adopting varying strategies indicates that the “familiness” of family owned tourism business has the potential of reducing seasonality effects in rural areas. As a way of promoting the development and sustainability of family owned tourism business in Obudu mountain resort, for rural poverty alleviation and communities’ well-being sustainability, a multi-stakeholder framework was designed to guide the government, private organizations and the existing and prospective tourism entrepreneurs. 2015-07 Thesis http://eprints.utm.my/id/eprint/54899/ http://eprints.utm.my/id/eprint/54899/1/MohammedBalaBankiPFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:90196 phd doctoral Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Banki, Mohammed Bala Empowering family owned tourism business in Obudu Mountain Resort
description	Family owned tourism business development and sustainability has tremendous contribution to family life, community viability, destination development and industry competitiveness. They are nowadays arguably effective vehicles for the economic transformation and revitalization of rural communities. With their copious benefits, very little academic attention has been given to the phenomenon as a promising approach for rural communities’ empowerment in the context of developing countries. The existing approaches to rural communities’ empowerment such as Community Based Tourism (CBT), Pro-Poor Tourism (PPT) and Community Benefit Tourism Initiatives (CBTIs) are laudable initiatives but, they have limitations in terms of understanding the family system and their ability to provide wide spread empowerment for all strata of rural communities. In order to explore this contemporary phenomenon, Obudu mountain resort whose host communities still live in poverty was chosen. It is currently relatively the most organized tourists destination in Nigeria with the existence of active family owned tourism businesses. Thus, factors affecting the development and sustainability of micro and small tourism businesses were examined. Using a qualitative case study research strategy, in-depth semi-structured interviews were conducted with 38 members of 14 family owned tourism businesses and 10 management staff members of the government and private agencies. The collected data was analysed thematically. The study found inadequacy of disposable capital and extreme seasonality as the main factors affecting the development and sustainability of family owned tourism businesses in the mountain destination. While the low capital base impedes industry specific training and effective marketing, extreme seasonality impact severely on the entire business and family system as the owners depend solely on the businesses for survival. Despite the effects of seasonality, the ability of the operators to remain in business all year round, adopting varying strategies indicates that the “familiness” of family owned tourism business has the potential of reducing seasonality effects in rural areas. As a way of promoting the development and sustainability of family owned tourism business in Obudu mountain resort, for rural poverty alleviation and communities’ well-being sustainability, a multi-stakeholder framework was designed to guide the government, private organizations and the existing and prospective tourism entrepreneurs.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Banki, Mohammed Bala
author_facet	Banki, Mohammed Bala
author_sort	Banki, Mohammed Bala
title	Empowering family owned tourism business in Obudu Mountain Resort
title_short	Empowering family owned tourism business in Obudu Mountain Resort
title_full	Empowering family owned tourism business in Obudu Mountain Resort
title_fullStr	Empowering family owned tourism business in Obudu Mountain Resort
title_full_unstemmed	Empowering family owned tourism business in Obudu Mountain Resort
title_sort	empowering family owned tourism business in obudu mountain resort
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/54899/1/MohammedBalaBankiPFAB2015.pdf
_version_	1747817750863020032

Empowering family owned tourism business in Obudu Mountain Resort

Similar Items