Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching

The manifestation of tourism food products is an expression of identity for a tourism destination. However, little attention had been given to the relationship between tourism food products and women entrepreneurs in tourism-based businesses in the context of psychological empowerment. This study ex...

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Main Author:	Speri, Sharlini
Format:	Thesis
Language:	English
Published:	2016
Subjects:	TH Building construction
Online Access:	http://eprints.utm.my/id/eprint/60965/1/SharliniSperiMFAB2016.pdf
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id	my-utm-ep.60965
record_format	uketd_dc
spelling	my-utm-ep.609652017-10-08T07:57:15Z Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching 2016-04 Speri, Sharlini TH Building construction The manifestation of tourism food products is an expression of identity for a tourism destination. However, little attention had been given to the relationship between tourism food products and women entrepreneurs in tourism-based businesses in the context of psychological empowerment. This study explores the manifestation of the Sarawak layer cake as a psychological empowerment catalyst for women entrepreneurs in tourism-based businesses in Kampung Gersik. The objectives of this study are to examine the meaning behind the manifestation of Sarawak layer cake designs and the contribution towards women psychological empowerment as well as the impact on destination branding at Kampung Gersik, Kuching. Qualitative methods were used in this research. A total of ten women entrepreneurs of Sarawak layer cake were selected from the study area. Another five participants were chosen as community representatives as they were indirectly affected by this industry. The entrepreneurs and participants were interviewed using semi-structured interview and the collected data were then analysed using thematic analysis. The results of the analysis revealed that the Sarawak layer cake came in three basic types, which are ‘Traditional’, ‘Contemporary’, and ‘Fusion’. These manifestations have eventually led to the psychological empowerment of women entrepreneurs as they strive for ‘meaningfulness’ and ‘perfection’ in their final product. The findings also revealed that, the design and motifs of Sarawak layer cake symbolise the passion and identity of women entrepreneurs which is a critical component in the process of destination branding as an inspiration for future sustainable tourism development of Kampung Gersik. 2016-04 Thesis http://eprints.utm.my/id/eprint/60965/ http://eprints.utm.my/id/eprint/60965/1/SharliniSperiMFAB2016.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94026 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TH Building construction
spellingShingle	TH Building construction Speri, Sharlini Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
description	The manifestation of tourism food products is an expression of identity for a tourism destination. However, little attention had been given to the relationship between tourism food products and women entrepreneurs in tourism-based businesses in the context of psychological empowerment. This study explores the manifestation of the Sarawak layer cake as a psychological empowerment catalyst for women entrepreneurs in tourism-based businesses in Kampung Gersik. The objectives of this study are to examine the meaning behind the manifestation of Sarawak layer cake designs and the contribution towards women psychological empowerment as well as the impact on destination branding at Kampung Gersik, Kuching. Qualitative methods were used in this research. A total of ten women entrepreneurs of Sarawak layer cake were selected from the study area. Another five participants were chosen as community representatives as they were indirectly affected by this industry. The entrepreneurs and participants were interviewed using semi-structured interview and the collected data were then analysed using thematic analysis. The results of the analysis revealed that the Sarawak layer cake came in three basic types, which are ‘Traditional’, ‘Contemporary’, and ‘Fusion’. These manifestations have eventually led to the psychological empowerment of women entrepreneurs as they strive for ‘meaningfulness’ and ‘perfection’ in their final product. The findings also revealed that, the design and motifs of Sarawak layer cake symbolise the passion and identity of women entrepreneurs which is a critical component in the process of destination branding as an inspiration for future sustainable tourism development of Kampung Gersik.
format	Thesis
qualification_level	Master's degree
author	Speri, Sharlini
author_facet	Speri, Sharlini
author_sort	Speri, Sharlini
title	Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
title_short	Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
title_full	Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
title_fullStr	Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
title_full_unstemmed	Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
title_sort	manifestasi kek lapis sarawak dalam proses pemerkasaan psikologi pengusaha wanita di kampung gersik, kuching
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2016
url	http://eprints.utm.my/id/eprint/60965/1/SharliniSperiMFAB2016.pdf
_version_	1747817772917719040

Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching

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