Study on the selection criteria for choosing domestic package tours in Malaysia

This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...

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Main Author:	Abang Josmani, Dayang Sandrawati
Format:	Thesis
Language:	English
Published:	2007
Subjects:	HD Industries Land use Labor
Online Access:	http://eprints.utm.my/id/eprint/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf
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id	my-utm-ep.7291
record_format	uketd_dc
spelling	my-utm-ep.72912018-08-26T04:49:55Z Study on the selection criteria for choosing domestic package tours in Malaysia 2007-05 Abang Josmani, Dayang Sandrawati HD Industries. Land use. Labor This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study, it shows that price is the most important criteria for Malaysian in choosing their domestic package tour, followed by the safety of the tour, service quality offered by the travel agency, escorts, tour guides quality and experience, comfortable transportation and meals provided. All of these criteria were viewed as important with mean score greater than 4. This conclude that Malaysian people are very particular about the price of the tour package when they planning to travel. Malaysian also would consider on the service quality provided the travel agency which will of course goes to the experienced tour guide and tour leader or manager during the tour. As we know, Malaysian is very keen in having a comfort journey which will reflect to the comfortable transportation provided and also meals during the tour especially muslim which will prefer halal food. Recommendations for travel agencies, included price and safety of tour, training for escorts and tour-guides, itinerary and customer care services, will, it is argued, enhance the attractiveness of package tours and their competitiveness. 2007-05 Thesis http://eprints.utm.my/id/eprint/7291/ http://eprints.utm.my/id/eprint/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:151 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Abang Josmani, Dayang Sandrawati Study on the selection criteria for choosing domestic package tours in Malaysia
description	This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study, it shows that price is the most important criteria for Malaysian in choosing their domestic package tour, followed by the safety of the tour, service quality offered by the travel agency, escorts, tour guides quality and experience, comfortable transportation and meals provided. All of these criteria were viewed as important with mean score greater than 4. This conclude that Malaysian people are very particular about the price of the tour package when they planning to travel. Malaysian also would consider on the service quality provided the travel agency which will of course goes to the experienced tour guide and tour leader or manager during the tour. As we know, Malaysian is very keen in having a comfort journey which will reflect to the comfortable transportation provided and also meals during the tour especially muslim which will prefer halal food. Recommendations for travel agencies, included price and safety of tour, training for escorts and tour-guides, itinerary and customer care services, will, it is argued, enhance the attractiveness of package tours and their competitiveness.
format	Thesis
qualification_level	Master's degree
author	Abang Josmani, Dayang Sandrawati
author_facet	Abang Josmani, Dayang Sandrawati
author_sort	Abang Josmani, Dayang Sandrawati
title	Study on the selection criteria for choosing domestic package tours in Malaysia
title_short	Study on the selection criteria for choosing domestic package tours in Malaysia
title_full	Study on the selection criteria for choosing domestic package tours in Malaysia
title_fullStr	Study on the selection criteria for choosing domestic package tours in Malaysia
title_full_unstemmed	Study on the selection criteria for choosing domestic package tours in Malaysia
title_sort	study on the selection criteria for choosing domestic package tours in malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2007
url	http://eprints.utm.my/id/eprint/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf
_version_	1747814708176486400

Study on the selection criteria for choosing domestic package tours in Malaysia

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