Study on the selection criteria for choosing domestic package tours in Malaysia
This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf |
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