Enhanced information systems continuance model for mobile wellness applications

Usage of Mobile Wellness Application (MWA) has been proven to be one of the ways to overcome obesity through the practice of self monitoring. However, based on the literature, users have difficulties in prolonging the usage of MWA. Study of MWA continuance use seems to be one of the less explored an...

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Main Author: Yusof, Ahmad Fadhil
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/77610/1/AhmadFadhilYusofPFC2015.pdf
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spelling my-utm-ep.776102018-06-25T08:57:24Z Enhanced information systems continuance model for mobile wellness applications 2015-03 Yusof, Ahmad Fadhil QA75 Electronic computers. Computer science Usage of Mobile Wellness Application (MWA) has been proven to be one of the ways to overcome obesity through the practice of self monitoring. However, based on the literature, users have difficulties in prolonging the usage of MWA. Study of MWA continuance use seems to be one of the less explored and examined topics in Information System (IS) domains. Also, most of the existing researches regarding MWA gave focus more on the effectiveness and approaches in developing MWA and were not guided by IS theories. Thus, this study aims to identify factors that influence continuance use of MWA in the context of Malaysia by adapting the Information System Continuance Model (ISCM) as a post adoption IS theory. A survey method was applied using the purposive sampling technique. Data were collected from 164 users of MWA from two different sources; MWA users whom undergone a wellness programme for 10 months and MWA users from online wellness groups on the internet. Partial Least Squares (PLS) method based on Structural Equation Modelling (SEM) was used for analysing the survey data. The outcome of this study offered a theoretical model for encouraging the continuance use of MWA. This research reveals that Perceived Interactivity and Social Norm also influence the continuance use of MWA, and Perceived Usefulness is found to be the strongest factor. Finally, the findings of this study can be useful to MWA users and mobile apps developers, and has the potential to be a guidance for marketing strategy to produce a sustainable MWA in the mobile apps market. 2015-03 Thesis http://eprints.utm.my/id/eprint/77610/ http://eprints.utm.my/id/eprint/77610/1/AhmadFadhilYusofPFC2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:97431 phd doctoral Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic QA75 Electronic computers
Computer science
spellingShingle QA75 Electronic computers
Computer science
Yusof, Ahmad Fadhil
Enhanced information systems continuance model for mobile wellness applications
description Usage of Mobile Wellness Application (MWA) has been proven to be one of the ways to overcome obesity through the practice of self monitoring. However, based on the literature, users have difficulties in prolonging the usage of MWA. Study of MWA continuance use seems to be one of the less explored and examined topics in Information System (IS) domains. Also, most of the existing researches regarding MWA gave focus more on the effectiveness and approaches in developing MWA and were not guided by IS theories. Thus, this study aims to identify factors that influence continuance use of MWA in the context of Malaysia by adapting the Information System Continuance Model (ISCM) as a post adoption IS theory. A survey method was applied using the purposive sampling technique. Data were collected from 164 users of MWA from two different sources; MWA users whom undergone a wellness programme for 10 months and MWA users from online wellness groups on the internet. Partial Least Squares (PLS) method based on Structural Equation Modelling (SEM) was used for analysing the survey data. The outcome of this study offered a theoretical model for encouraging the continuance use of MWA. This research reveals that Perceived Interactivity and Social Norm also influence the continuance use of MWA, and Perceived Usefulness is found to be the strongest factor. Finally, the findings of this study can be useful to MWA users and mobile apps developers, and has the potential to be a guidance for marketing strategy to produce a sustainable MWA in the mobile apps market.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Yusof, Ahmad Fadhil
author_facet Yusof, Ahmad Fadhil
author_sort Yusof, Ahmad Fadhil
title Enhanced information systems continuance model for mobile wellness applications
title_short Enhanced information systems continuance model for mobile wellness applications
title_full Enhanced information systems continuance model for mobile wellness applications
title_fullStr Enhanced information systems continuance model for mobile wellness applications
title_full_unstemmed Enhanced information systems continuance model for mobile wellness applications
title_sort enhanced information systems continuance model for mobile wellness applications
granting_institution Universiti Teknologi Malaysia, Faculty of Computing
granting_department Faculty of Computing
publishDate 2015
url http://eprints.utm.my/id/eprint/77610/1/AhmadFadhilYusofPFC2015.pdf
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