Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs

This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance di...

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Main Author:	Husain, Mohd. Husrol Syaufiq
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf
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id	my-utm-ep.77742
record_format	uketd_dc
spelling	my-utm-ep.777422018-07-04T11:42:51Z Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs 2014-12 Husain, Mohd. Husrol Syaufiq HD28 Management. Industrial Management This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance differences in buying decisions according to gender. Two major dimensions of religiosity were examined in this study which is intellectual and experimental. The sample of this research consists of 322 respondents who are the academic and non academic staffs at all faculties in Universiti Teknologi Malaysia (UTM), Skudai. Questionnaires were distributed to the respondents using the stratified sampling method. Data collected from the questionnaires were analyzed by employing Pearson correlation, and independent ttest. A number of significant findings were reported. The results revealed that one of the elements of religiosity which is experimental dimension has affect customer’s buying decisions. In addition, this study shows that there are significance differences between buying decisions and gender. The practical implications of this study were discussed. 2014-12 Thesis http://eprints.utm.my/id/eprint/77742/ http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:105483 masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Husain, Mohd. Husrol Syaufiq Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
description	This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance differences in buying decisions according to gender. Two major dimensions of religiosity were examined in this study which is intellectual and experimental. The sample of this research consists of 322 respondents who are the academic and non academic staffs at all faculties in Universiti Teknologi Malaysia (UTM), Skudai. Questionnaires were distributed to the respondents using the stratified sampling method. Data collected from the questionnaires were analyzed by employing Pearson correlation, and independent ttest. A number of significant findings were reported. The results revealed that one of the elements of religiosity which is experimental dimension has affect customer’s buying decisions. In addition, this study shows that there are significance differences between buying decisions and gender. The practical implications of this study were discussed.
format	Thesis
qualification_level	Master's degree
author	Husain, Mohd. Husrol Syaufiq
author_facet	Husain, Mohd. Husrol Syaufiq
author_sort	Husain, Mohd. Husrol Syaufiq
title	Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_short	Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_full	Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_fullStr	Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_full_unstemmed	Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_sort	customer religiosity and their impact on buying decisions: a study among utm muslim staffs
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2014
url	http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf
_version_	1747817819837300736

Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs

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