Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs

This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance di...

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Bibliographic Details
Main Author: Husain, Mohd. Husrol Syaufiq
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf
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