The mediating role of commitment, trust and satisfaction in the relationship of business to business customer satisfaction and loyalty
Customer loyalty has been prominent for business activities. In situation where failure to satisfy customers would normally cause an early termination of business, customer loyalty can provide higher customer retention rate and continuous business success. In order to create competitive advantages a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://eprints.utm.my/id/eprint/77865/1/AzamHaghkhahMFM2016.pdf |
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