Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...

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Main Author:	Daud, Ezam
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/77937/1/EzamDaudMFM2016.pdf
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id	my-utm-ep.77937
record_format	uketd_dc
spelling	my-utm-ep.779372018-07-23T06:00:24Z Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising 2016-10 Daud, Ezam HD28 Management. Industrial Management The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generation Y in Johor Bahru and it represent generation Y population in Malaysia. Statistical technique such as descriptive analysis, t-test, ANOVA and inferential analysis, multiple regression were used in this study. Descriptive analysis showed no positive significant relationship in relation of purchasing intentions. However, inferential analysis found there is a strong significant relationship on among factor affecting generation Y hybrid vehicle purchasing intention using internet advertising. Research identified self-image as the strongest factor in affecting generation Y hybrid vehicle purchasing intention. Future study should look into other factors on the generation Y hybrid vehicle purchasing intention using internet advertising. 2016-10 Thesis http://eprints.utm.my/id/eprint/77937/ http://eprints.utm.my/id/eprint/77937/1/EzamDaudMFM2016.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95200 masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Daud, Ezam Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
description	The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generation Y in Johor Bahru and it represent generation Y population in Malaysia. Statistical technique such as descriptive analysis, t-test, ANOVA and inferential analysis, multiple regression were used in this study. Descriptive analysis showed no positive significant relationship in relation of purchasing intentions. However, inferential analysis found there is a strong significant relationship on among factor affecting generation Y hybrid vehicle purchasing intention using internet advertising. Research identified self-image as the strongest factor in affecting generation Y hybrid vehicle purchasing intention. Future study should look into other factors on the generation Y hybrid vehicle purchasing intention using internet advertising.
format	Thesis
qualification_level	Master's degree
author	Daud, Ezam
author_facet	Daud, Ezam
author_sort	Daud, Ezam
title	Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
title_short	Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
title_full	Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
title_fullStr	Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
title_full_unstemmed	Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
title_sort	factors affecting generation y hybrid vehicle purchasing intention using internet advertising
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2016
url	http://eprints.utm.my/id/eprint/77937/1/EzamDaudMFM2016.pdf
_version_	1747817867393368064

Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

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