Determinants of hedonic and utilitarian factors in social network sites acceptance model
Social Network Sites (SNS) are a rapidly growing phenomenon. Despite considerable growth in the number of SNS, very few of these sites are successful at retaining membership and confirming behavioural use intention by their members. At the same time, despite remarkable statistics related to the numb...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/78127/1/KourosBasiriPFC2014.pdf |
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