Determinants of hedonic and utilitarian factors in social network sites acceptance model

Determinants of hedonic and utilitarian factors in social network sites acceptance model

Social Network Sites (SNS) are a rapidly growing phenomenon. Despite considerable growth in the number of SNS, very few of these sites are successful at retaining membership and confirming behavioural use intention by their members. At the same time, despite remarkable statistics related to the numb...

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书目详细资料
主要作者:	Basiri, Kouros
格式:	Thesis
语言:	English
出版:	2014
主题:	QA75 Electronic computers Computer science
在线阅读:	http://eprints.utm.my/id/eprint/78127/1/KourosBasiriPFC2014.pdf
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