Development of demand forecasting model for new product

Development of demand forecasting model for new product

Forecasting new product sales or service is a critical process in marketing strategies and product performance for an organisation. There are several methods to forecast new product sales or service and the common method used in industry nowadays is Bass Diffusion Model. Since the development of the...

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书目详细资料
主要作者:	Abu, Noratikah
格式:	Thesis
语言:	English
出版:	2016
主题:	QA Mathematics
在线阅读:	http://eprints.utm.my/id/eprint/78318/1/NoratikahAbuPFS2016.pdf
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