Microarchitecture as creative tourism: in context of urban shopping area

This research aims to introduce microarchitecture which could be used as a medium in creating and enhancing the creativity of public facilities and retail kiosk into creative tour at the urban retail and leisure settings. Microarchitecture has been defined as a compact structure found along the rout...

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Bibliographic Details
Main Author:	Abd. Rahman, Nur Hidayah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/78325/1/NurHidayahAbdMFAB20121.pdf
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id	my-utm-ep.78325
record_format	uketd_dc
spelling	my-utm-ep.783252018-08-26T11:51:50Z Microarchitecture as creative tourism: in context of urban shopping area 2012-06 Abd. Rahman, Nur Hidayah G154.9-155.8 Travel and state. Tourism This research aims to introduce microarchitecture which could be used as a medium in creating and enhancing the creativity of public facilities and retail kiosk into creative tour at the urban retail and leisure settings. Microarchitecture has been defined as a compact structure found along the routes, roads, lanes, pedestrian walkways and such, where the microarchitecture could be a tool of tourism product through the creativity and innovation that had been exhibited in the urban public spaces. As the introduction of microarchitecture into the creative tourism, the quantitative analysis method had been carried out to study the typology of tourists who visited the chosen locations; Pavilion and Kuala Lumpur Convention Centre (KLCC), their perceptions of creativity and last but not least, to identify their opinion on quality visual based on their experienced. The correlation analysis between creativity and the tourist’s visual satisfaction was conducted to investigate whether there was any relationship between creativity and visual satisfaction. The outcome of the research had emphasized some of suggestions to introduce the importance of microarchitecture through the level of creativity in enhancing the tourist’s visual experience. 2012-06 Thesis http://eprints.utm.my/id/eprint/78325/ http://eprints.utm.my/id/eprint/78325/1/NurHidayahAbdMFAB20121.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:81428 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Abd. Rahman, Nur Hidayah Microarchitecture as creative tourism: in context of urban shopping area
description	This research aims to introduce microarchitecture which could be used as a medium in creating and enhancing the creativity of public facilities and retail kiosk into creative tour at the urban retail and leisure settings. Microarchitecture has been defined as a compact structure found along the routes, roads, lanes, pedestrian walkways and such, where the microarchitecture could be a tool of tourism product through the creativity and innovation that had been exhibited in the urban public spaces. As the introduction of microarchitecture into the creative tourism, the quantitative analysis method had been carried out to study the typology of tourists who visited the chosen locations; Pavilion and Kuala Lumpur Convention Centre (KLCC), their perceptions of creativity and last but not least, to identify their opinion on quality visual based on their experienced. The correlation analysis between creativity and the tourist’s visual satisfaction was conducted to investigate whether there was any relationship between creativity and visual satisfaction. The outcome of the research had emphasized some of suggestions to introduce the importance of microarchitecture through the level of creativity in enhancing the tourist’s visual experience.
format	Thesis
qualification_level	Master's degree
author	Abd. Rahman, Nur Hidayah
author_facet	Abd. Rahman, Nur Hidayah
author_sort	Abd. Rahman, Nur Hidayah
title	Microarchitecture as creative tourism: in context of urban shopping area
title_short	Microarchitecture as creative tourism: in context of urban shopping area
title_full	Microarchitecture as creative tourism: in context of urban shopping area
title_fullStr	Microarchitecture as creative tourism: in context of urban shopping area
title_full_unstemmed	Microarchitecture as creative tourism: in context of urban shopping area
title_sort	microarchitecture as creative tourism: in context of urban shopping area
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2012
url	http://eprints.utm.my/id/eprint/78325/1/NurHidayahAbdMFAB20121.pdf
_version_	1747817961679224832

Microarchitecture as creative tourism: in context of urban shopping area

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