Consumers brand love progression and the influence of culture and consumption values
Love in consumption has drawn enormous attention in the recent years in the field of marketing especially in searching for long term sustainability in consumer and brand relationship. The metaphor of human interpersonal relationship has greatly inspired researchers into adopting love concept in cons...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://eprints.utm.my/id/eprint/78555/1/DanJoonChewPFM2016.pdf |
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