The implementation of eco-innovation in Proton Holdings Berhad

Innovation is a crucial instrument for a company to create competitive advantage that lead to the success of the company. However, at the same time, the company also try to reduce the environment pollution resulted from their rigorous manufacturing activities through eco-innovation. This research wi...

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主要作者: Meor Noor Azami, Meor Noor Zainal Ideham
格式: Thesis
语言:English
出版: 2017
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在线阅读:http://eprints.utm.my/id/eprint/78803/1/MeorNoorZainalMFM2017.pdf
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