Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)

In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in-house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to inve...

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Main Author:	Assalah, Muhamad Aminuddin
Format:	Thesis
Language:	English
Published:	2017
Subjects:	TJ Mechanical engineering and machinery
Online Access:	http://eprints.utm.my/id/eprint/78849/1/MuhamadAminuddinAssalahMFKM2017.pdf
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id	my-utm-ep.78849
record_format	uketd_dc
spelling	my-utm-ep.788492018-09-17T04:21:14Z Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP) 2017-01 Assalah, Muhamad Aminuddin TJ Mechanical engineering and machinery In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in-house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to investigate SME Printing Service Industry operations based on BMC perspectives and choose the best operational alternatives between having in-house, outsourcing or hybrid of both, in-house and outsourcing. BMC and Empathy Map can act as a framework or tool by developing relevant questionnaires and conducting interview sessions. Several printing companies and eight customers as interview respondents and several questionnaires are distributed to studied companies. The results based on BMC perspectives indicated that in certain condition outsource alternative is better than other alternatives. Whilst, the result of Empathy Map has shown that in certain condition the hybrid alternative is a better than the others. The study has provided a guideline on how the combination between BMC and Empathy Map with AHP can guide SMEs in making strategic operational decisions such as either to having in-house operation or outsourcing. 2017-01 Thesis http://eprints.utm.my/id/eprint/78849/ http://eprints.utm.my/id/eprint/78849/1/MuhamadAminuddinAssalahMFKM2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:109827 masters Universiti Teknologi Malaysia, Faculty of Mechanical Engineering Faculty of Mechanical Engineering
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TJ Mechanical engineering and machinery
spellingShingle	TJ Mechanical engineering and machinery Assalah, Muhamad Aminuddin Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
description	In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in-house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to investigate SME Printing Service Industry operations based on BMC perspectives and choose the best operational alternatives between having in-house, outsourcing or hybrid of both, in-house and outsourcing. BMC and Empathy Map can act as a framework or tool by developing relevant questionnaires and conducting interview sessions. Several printing companies and eight customers as interview respondents and several questionnaires are distributed to studied companies. The results based on BMC perspectives indicated that in certain condition outsource alternative is better than other alternatives. Whilst, the result of Empathy Map has shown that in certain condition the hybrid alternative is a better than the others. The study has provided a guideline on how the combination between BMC and Empathy Map with AHP can guide SMEs in making strategic operational decisions such as either to having in-house operation or outsourcing.
format	Thesis
qualification_level	Master's degree
author	Assalah, Muhamad Aminuddin
author_facet	Assalah, Muhamad Aminuddin
author_sort	Assalah, Muhamad Aminuddin
title	Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
title_short	Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
title_full	Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
title_fullStr	Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
title_full_unstemmed	Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
title_sort	business performance evaluation through integration of business model canvas (bmc) with analytic hierarchy process (ahp)
granting_institution	Universiti Teknologi Malaysia, Faculty of Mechanical Engineering
granting_department	Faculty of Mechanical Engineering
publishDate	2017
url	http://eprints.utm.my/id/eprint/78849/1/MuhamadAminuddinAssalahMFKM2017.pdf
_version_	1747818086414680064

Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)

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