Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in-house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to inve...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/78849/1/MuhamadAminuddinAssalahMFKM2017.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!