Design model of technical features for a social commerce website

The shift of electronic commerce to social commerce draws tremendous opportunities for today’s retailers. Social commerce website is one of the prominent social commerce mediums that harnesses the social activities while shopping in online environment by leveraging Web 2.0 and social media. The effe...

Full description

Saved in:

Bibliographic Details
Main Author:	Ismail, Noor Baidura
Format:	Thesis
Language:	English
Published:	2018
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/78899/3/NoorBaiduraIsmailMFC2018.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.78899
record_format	uketd_dc
spelling	my-utm-ep.788992018-09-17T07:22:59Z Design model of technical features for a social commerce website 2018-02 Ismail, Noor Baidura QA75 Electronic computers. Computer science The shift of electronic commerce to social commerce draws tremendous opportunities for today’s retailers. Social commerce website is one of the prominent social commerce mediums that harnesses the social activities while shopping in online environment by leveraging Web 2.0 and social media. The effectiveness of a social commerce website is determined not only by the products or how well the website is marketed, but also by its rendition of technical features’ in terms of functionality (functional and non-functional). However, this particular area of social commerce is often overlooked especially when it comes to non-functional features. Under this circumstances, this study aims to analyze and propose technical features for social commerce website in terms of functionality. Based on the proposed technical features, a proposed design model is constructed. For evaluation, three different questionnaires were conducted for collecting data involving experienced social commerce users and experts on this area. The aim of the evaluation is to validate the proposed technical features and design model to ensure that they are accordance to the user’s expectation. Based on the results, all the proposed technical features were validated positively, thus, acceptable for this study. As for the design model, a slight change has been made based on the input by the experts for improvement. In having them applied as guideline while designing a social commerce website, hopefully this research will help researchers and practitioners to grasp the key elements in during the decision making. 2018-02 Thesis http://eprints.utm.my/id/eprint/78899/ http://eprints.utm.my/id/eprint/78899/3/NoorBaiduraIsmailMFC2018.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:110850 masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Ismail, Noor Baidura Design model of technical features for a social commerce website
description	The shift of electronic commerce to social commerce draws tremendous opportunities for today’s retailers. Social commerce website is one of the prominent social commerce mediums that harnesses the social activities while shopping in online environment by leveraging Web 2.0 and social media. The effectiveness of a social commerce website is determined not only by the products or how well the website is marketed, but also by its rendition of technical features’ in terms of functionality (functional and non-functional). However, this particular area of social commerce is often overlooked especially when it comes to non-functional features. Under this circumstances, this study aims to analyze and propose technical features for social commerce website in terms of functionality. Based on the proposed technical features, a proposed design model is constructed. For evaluation, three different questionnaires were conducted for collecting data involving experienced social commerce users and experts on this area. The aim of the evaluation is to validate the proposed technical features and design model to ensure that they are accordance to the user’s expectation. Based on the results, all the proposed technical features were validated positively, thus, acceptable for this study. As for the design model, a slight change has been made based on the input by the experts for improvement. In having them applied as guideline while designing a social commerce website, hopefully this research will help researchers and practitioners to grasp the key elements in during the decision making.
format	Thesis
qualification_level	Master's degree
author	Ismail, Noor Baidura
author_facet	Ismail, Noor Baidura
author_sort	Ismail, Noor Baidura
title	Design model of technical features for a social commerce website
title_short	Design model of technical features for a social commerce website
title_full	Design model of technical features for a social commerce website
title_fullStr	Design model of technical features for a social commerce website
title_full_unstemmed	Design model of technical features for a social commerce website
title_sort	design model of technical features for a social commerce website
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2018
url	http://eprints.utm.my/id/eprint/78899/3/NoorBaiduraIsmailMFC2018.pdf
_version_	1747818098753273856

Design model of technical features for a social commerce website

Similar Items