The determinant of visitor experience in Islamic Arts Museum Malaysia

This study aimed to identify the determinant of the visitor experience in Islamic Arts Museum Malaysia. Many researchers have looked at the visitor motivations and experience in the different context of tourism industry. Unique and memorable experience is crucial for the long-term in order to sustai...

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Main Author:	Hamdi, Syuhaidah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/79060/1/SyuhaidahHamdiMFAB2018.pdf
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id	my-utm-ep.79060
record_format	uketd_dc
spelling	my-utm-ep.790602018-09-27T05:21:11Z The determinant of visitor experience in Islamic Arts Museum Malaysia 2018-01 Hamdi, Syuhaidah G154.9-155.8 Travel and state. Tourism This study aimed to identify the determinant of the visitor experience in Islamic Arts Museum Malaysia. Many researchers have looked at the visitor motivations and experience in the different context of tourism industry. Unique and memorable experience is crucial for the long-term in order to sustain the business of tourism sector, especially in the museum context as certain people still have the stigma that museum is boring. However, this research will investigate the relation between five experience attributes that relate to museum visitor experience. Five different attributes of experience include sensory, affective, intellectual, behavioral, and social context. In order to investigate the attributes of experience, qualitative content analysis approach has been applied in this research. The data were collected from 509 online reviews in TripAdvisor and only English language reviews have been selected in a period of oneyear duration. The online reviews of Islamic Arts Museum Malaysia contain 93.7% positive review and just 2.8% negative reviews while the balance 3.5% is neutral reviews. Apart from that, the additional attributes have been found that makes the total of six attributes of experience in Islamic Arts Museum Malaysia which are sensory, affective, intellectual, behavioral, social, and ancillary attribute. Each attribute contains an element that supports the attributes of experience. This research provides insightful data on museum visitor experience that can be utilized by Islamic Arts Museum Malaysia and other museum management to enhance their services. 2018-01 Thesis http://eprints.utm.my/id/eprint/79060/ http://eprints.utm.my/id/eprint/79060/1/SyuhaidahHamdiMFAB2018.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:108365 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Hamdi, Syuhaidah The determinant of visitor experience in Islamic Arts Museum Malaysia
description	This study aimed to identify the determinant of the visitor experience in Islamic Arts Museum Malaysia. Many researchers have looked at the visitor motivations and experience in the different context of tourism industry. Unique and memorable experience is crucial for the long-term in order to sustain the business of tourism sector, especially in the museum context as certain people still have the stigma that museum is boring. However, this research will investigate the relation between five experience attributes that relate to museum visitor experience. Five different attributes of experience include sensory, affective, intellectual, behavioral, and social context. In order to investigate the attributes of experience, qualitative content analysis approach has been applied in this research. The data were collected from 509 online reviews in TripAdvisor and only English language reviews have been selected in a period of oneyear duration. The online reviews of Islamic Arts Museum Malaysia contain 93.7% positive review and just 2.8% negative reviews while the balance 3.5% is neutral reviews. Apart from that, the additional attributes have been found that makes the total of six attributes of experience in Islamic Arts Museum Malaysia which are sensory, affective, intellectual, behavioral, social, and ancillary attribute. Each attribute contains an element that supports the attributes of experience. This research provides insightful data on museum visitor experience that can be utilized by Islamic Arts Museum Malaysia and other museum management to enhance their services.
format	Thesis
qualification_level	Master's degree
author	Hamdi, Syuhaidah
author_facet	Hamdi, Syuhaidah
author_sort	Hamdi, Syuhaidah
title	The determinant of visitor experience in Islamic Arts Museum Malaysia
title_short	The determinant of visitor experience in Islamic Arts Museum Malaysia
title_full	The determinant of visitor experience in Islamic Arts Museum Malaysia
title_fullStr	The determinant of visitor experience in Islamic Arts Museum Malaysia
title_full_unstemmed	The determinant of visitor experience in Islamic Arts Museum Malaysia
title_sort	determinant of visitor experience in islamic arts museum malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2018
url	http://eprints.utm.my/id/eprint/79060/1/SyuhaidahHamdiMFAB2018.pdf
_version_	1747818137248595968

The determinant of visitor experience in Islamic Arts Museum Malaysia

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