Determinants of brand equity towards fashion clothing in China

Theories on branding have discussed consumer-based brand equity concept resulting in a general brand equity model. However, there is a lack of empirical studies in different contexts to substantiate the model. Based on the reviewed literature, previous studies have not addressed the general consumer...

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書目詳細資料
主要作者:	He, Shuai
格式:	Thesis
語言:	English
出版:	2016
主題:	HD28 Management Industrial Management
在線閱讀:	http://eprints.utm.my/id/eprint/81025/1/HeShuaiMFM2016.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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