Determinants of brand equity towards fashion clothing in China

Theories on branding have discussed consumer-based brand equity concept resulting in a general brand equity model. However, there is a lack of empirical studies in different contexts to substantiate the model. Based on the reviewed literature, previous studies have not addressed the general consumer...

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书目详细资料
主要作者:	He, Shuai
格式:	Thesis
语言:	English
出版:	2016
主题:	HD28 Management Industrial Management
在线阅读:	http://eprints.utm.my/id/eprint/81025/1/HeShuaiMFM2016.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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