The influence of post-visit factors on multifaceted destination image formation

Destination image, an important element for destination positioning and selection process, is a widely-studied topic in tourism for the last four decades. Despite the wide coverage given to this topic, there are still disputes related to the conceptualization of destination image construct and forma...

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Main Author:	Jia, Xiong
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/81635/1/XiongJiaPFM2017.pdf
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id	my-utm-ep.81635
record_format	uketd_dc
spelling	my-utm-ep.816352019-09-10T01:50:14Z The influence of post-visit factors on multifaceted destination image formation 2017 Jia, Xiong HD28 Management. Industrial Management Destination image, an important element for destination positioning and selection process, is a widely-studied topic in tourism for the last four decades. Despite the wide coverage given to this topic, there are still disputes related to the conceptualization of destination image construct and formation. First, there is a myriad of literature supporting the role of cognitive and affective images as the dualcomponents of destination image construct. But the literature pays little attention to conative image and seems silent on multisensory image. Responding to these limitations, this research attempted to incorporate the four image components and investigate their interrelationships. Second, studies on destination image formation tend to focus on the pre-visit phase while the factors in the post-visit phase are neglected. This research attempted to investigate the influence of previous experience, tourist experience and intensity of visit on post-visit destination image formation. Based on the setting of Phoenix ancient town in China, this research used a mixed-method approach to collect data from domestic tourists, and employed structural equation modeling and multi-group analysis to analyze the data. Finally, based on the data analysis, the research verified the interrelationships between cognitive, affective, conative and multisensory images and proved that previous experience, tourist experience and intensity of visit either positively or negatively influence different image components’ formation. The contribution of this research has added to the limited knowledge on China’s ancient town tourism. Practically, this research has managerial implications and would help destination marketers to identify, improve and promote the touristic destinations by creating a positive and unique destination image. 2017 Thesis http://eprints.utm.my/id/eprint/81635/ http://eprints.utm.my/id/eprint/81635/1/XiongJiaPFM2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:126156 phd doctoral Universiti Teknologi Malaysia Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Jia, Xiong The influence of post-visit factors on multifaceted destination image formation
description	Destination image, an important element for destination positioning and selection process, is a widely-studied topic in tourism for the last four decades. Despite the wide coverage given to this topic, there are still disputes related to the conceptualization of destination image construct and formation. First, there is a myriad of literature supporting the role of cognitive and affective images as the dualcomponents of destination image construct. But the literature pays little attention to conative image and seems silent on multisensory image. Responding to these limitations, this research attempted to incorporate the four image components and investigate their interrelationships. Second, studies on destination image formation tend to focus on the pre-visit phase while the factors in the post-visit phase are neglected. This research attempted to investigate the influence of previous experience, tourist experience and intensity of visit on post-visit destination image formation. Based on the setting of Phoenix ancient town in China, this research used a mixed-method approach to collect data from domestic tourists, and employed structural equation modeling and multi-group analysis to analyze the data. Finally, based on the data analysis, the research verified the interrelationships between cognitive, affective, conative and multisensory images and proved that previous experience, tourist experience and intensity of visit either positively or negatively influence different image components’ formation. The contribution of this research has added to the limited knowledge on China’s ancient town tourism. Practically, this research has managerial implications and would help destination marketers to identify, improve and promote the touristic destinations by creating a positive and unique destination image.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Jia, Xiong
author_facet	Jia, Xiong
author_sort	Jia, Xiong
title	The influence of post-visit factors on multifaceted destination image formation
title_short	The influence of post-visit factors on multifaceted destination image formation
title_full	The influence of post-visit factors on multifaceted destination image formation
title_fullStr	The influence of post-visit factors on multifaceted destination image formation
title_full_unstemmed	The influence of post-visit factors on multifaceted destination image formation
title_sort	influence of post-visit factors on multifaceted destination image formation
granting_institution	Universiti Teknologi Malaysia
granting_department	Management
publishDate	2017
url	http://eprints.utm.my/id/eprint/81635/1/XiongJiaPFM2017.pdf
_version_	1747818376693022720

The influence of post-visit factors on multifaceted destination image formation

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