An adoption model to assess e-service technology acceptance

As the world today is witnessing the remarkable growth of information and communication technology development and the Internet popularity, the widespread use of the electronic service (e-service) is becoming inevitable. Many e-service projects have been developed but since they are not used by user...

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Main Author:	Mohammadi, Hamed Taherdust
Format:	Thesis
Language:	English
Published:	2017
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/84042/1/HamedTaherdustMohammadiPFC2017.pdf
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id	my-utm-ep.84042
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spelling	my-utm-ep.840422019-11-05T04:36:02Z An adoption model to assess e-service technology acceptance 2017-01 Mohammadi, Hamed Taherdust QA75 Electronic computers. Computer science As the world today is witnessing the remarkable growth of information and communication technology development and the Internet popularity, the widespread use of the electronic service (e-service) is becoming inevitable. Many e-service projects have been developed but since they are not used by users, they cannot help to improve organizational performance. As the user adoption of an e-service is an essential key for a successful and an effective implementation of any e-service project, there is a need to access the user acceptance of the system. This research developed the E-Service Technology Acceptance Model (ETAM) to assess the user acceptance of an e-service technology. According to the literature review in the field of e-service technology and the acceptance theories, this research identified the main factors influencing the acceptance of e-services, namely; satisfaction and quality where the dimensions of these factors were extracted from the previous studies. In order to categorise the dimensions, an exploratory survey was developed and conducted among the university students and then, the Exploratory Factor Analysis was applied using the SPSS Software. Then, a confirmatory survey was designed and tested to test the validity (content and construct) and the reliability of the instrument, before it was used to evaluate the ETAM. The survey was conducted among the e-service users in Malaysia and 426 questionnaires were collected. Finally, the Structural Equation Modelling using Lisrel was applied to validate the casual relations between the constructs and to assess the goodness-of-fit for the ETAM. The result of this study revealed that quality, security and satisfaction significantly influenced the intention to use an e-service and consequently the acceptance of the e-service technology. The ETAM model developed in this study can be used as a foundation for e-service providers to develop strategies to encourage people to use e-service and to increase the usage and the acceptance of e-services in Malaysia. Moreover, the ETAM which explains 71.8% of variance can help to evaluate and predict how users will respond to an e-service before starting to develop an e-service project. This model can also be applied it to improve the provided e-service to increase the usage rate. 2017-01 Thesis http://eprints.utm.my/id/eprint/84042/ http://eprints.utm.my/id/eprint/84042/1/HamedTaherdustMohammadiPFC2017.pdf application/pdf en public phd doctoral Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Mohammadi, Hamed Taherdust An adoption model to assess e-service technology acceptance
description	As the world today is witnessing the remarkable growth of information and communication technology development and the Internet popularity, the widespread use of the electronic service (e-service) is becoming inevitable. Many e-service projects have been developed but since they are not used by users, they cannot help to improve organizational performance. As the user adoption of an e-service is an essential key for a successful and an effective implementation of any e-service project, there is a need to access the user acceptance of the system. This research developed the E-Service Technology Acceptance Model (ETAM) to assess the user acceptance of an e-service technology. According to the literature review in the field of e-service technology and the acceptance theories, this research identified the main factors influencing the acceptance of e-services, namely; satisfaction and quality where the dimensions of these factors were extracted from the previous studies. In order to categorise the dimensions, an exploratory survey was developed and conducted among the university students and then, the Exploratory Factor Analysis was applied using the SPSS Software. Then, a confirmatory survey was designed and tested to test the validity (content and construct) and the reliability of the instrument, before it was used to evaluate the ETAM. The survey was conducted among the e-service users in Malaysia and 426 questionnaires were collected. Finally, the Structural Equation Modelling using Lisrel was applied to validate the casual relations between the constructs and to assess the goodness-of-fit for the ETAM. The result of this study revealed that quality, security and satisfaction significantly influenced the intention to use an e-service and consequently the acceptance of the e-service technology. The ETAM model developed in this study can be used as a foundation for e-service providers to develop strategies to encourage people to use e-service and to increase the usage and the acceptance of e-services in Malaysia. Moreover, the ETAM which explains 71.8% of variance can help to evaluate and predict how users will respond to an e-service before starting to develop an e-service project. This model can also be applied it to improve the provided e-service to increase the usage rate.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohammadi, Hamed Taherdust
author_facet	Mohammadi, Hamed Taherdust
author_sort	Mohammadi, Hamed Taherdust
title	An adoption model to assess e-service technology acceptance
title_short	An adoption model to assess e-service technology acceptance
title_full	An adoption model to assess e-service technology acceptance
title_fullStr	An adoption model to assess e-service technology acceptance
title_full_unstemmed	An adoption model to assess e-service technology acceptance
title_sort	adoption model to assess e-service technology acceptance
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2017
url	http://eprints.utm.my/id/eprint/84042/1/HamedTaherdustMohammadiPFC2017.pdf
_version_	1747818431214780416

An adoption model to assess e-service technology acceptance

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