Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance

Recently, market orientation has drawn significant attention in the manufacturing sector because of its noteworthy impact on performance. The relationship between market orientation and organizational performance has been widely investigated by many academics and practitioners. However, the relation...

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Main Author:	Karami, Meisam
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/84182/1/MeisamKaramiPFM2017.pdf
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id	my-utm-ep.84182
record_format	uketd_dc
spelling	my-utm-ep.841822019-12-16T01:56:46Z Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance 2017 Karami, Meisam HD28 Management. Industrial Management Recently, market orientation has drawn significant attention in the manufacturing sector because of its noteworthy impact on performance. The relationship between market orientation and organizational performance has been widely investigated by many academics and practitioners. However, the relationship is not yet fully understood. This study explored the mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance. Six hypotheses including direct and mediation effects were tested in the study. Additionally, structural equation modelling (SEM) approaches were used to collect data from 314 Iranian companies in the manufacturing sector of Tehran, Shiraz and Kermanshah which are listed on the Tehran Stock Exchange (TSE). Managers of these organizations including middle, executive and top managers were identified as respondents for the questionnaire survey. This study used Amos to analyze the data. Findings suggest that market orientation is positively and significantly related to supply chain innovation, and efficiency has a direct positive and significant impact on organizational performance. In addition, it is evident from the study that the relationship between market orientation and organizational performance is partially mediated by supply chain innovation and efficiency. The findings have provided valuable insights to guide manufacturers to collectively improve organizational performance through supply chain innovation and efficiency. Recommendations on how to improve market orientation and organizational performance through supply chain management are provided accordingly. Further, through supply chain management, market orientation can assist firms to enlarge customer value, customer satisfaction, and competitive advantage and supply chain member‘s capabilities that can support their ultimate goals in achieving sustainable performance. 2017 Thesis http://eprints.utm.my/id/eprint/84182/ http://eprints.utm.my/id/eprint/84182/1/MeisamKaramiPFM2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:125924 phd doctoral Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Karami, Meisam Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
description	Recently, market orientation has drawn significant attention in the manufacturing sector because of its noteworthy impact on performance. The relationship between market orientation and organizational performance has been widely investigated by many academics and practitioners. However, the relationship is not yet fully understood. This study explored the mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance. Six hypotheses including direct and mediation effects were tested in the study. Additionally, structural equation modelling (SEM) approaches were used to collect data from 314 Iranian companies in the manufacturing sector of Tehran, Shiraz and Kermanshah which are listed on the Tehran Stock Exchange (TSE). Managers of these organizations including middle, executive and top managers were identified as respondents for the questionnaire survey. This study used Amos to analyze the data. Findings suggest that market orientation is positively and significantly related to supply chain innovation, and efficiency has a direct positive and significant impact on organizational performance. In addition, it is evident from the study that the relationship between market orientation and organizational performance is partially mediated by supply chain innovation and efficiency. The findings have provided valuable insights to guide manufacturers to collectively improve organizational performance through supply chain innovation and efficiency. Recommendations on how to improve market orientation and organizational performance through supply chain management are provided accordingly. Further, through supply chain management, market orientation can assist firms to enlarge customer value, customer satisfaction, and competitive advantage and supply chain member‘s capabilities that can support their ultimate goals in achieving sustainable performance.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Karami, Meisam
author_facet	Karami, Meisam
author_sort	Karami, Meisam
title	Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
title_short	Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
title_full	Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
title_fullStr	Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
title_full_unstemmed	Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
title_sort	mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2017
url	http://eprints.utm.my/id/eprint/84182/1/MeisamKaramiPFM2017.pdf
_version_	1747818442747019264

Mediation effect of supply chain innovation and efficiency on the relationship between market orientation and organizational performance

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