Road traffic safety management of visual pollution by outdoor advertisements

Visual pollution is a type of pollution that hinders the ability of the one to enjoy the view. The visual pollution can caused from many sources such as haze and lighting features. However, the most common and critical source of visual pollution is in the form of advertising especially in urban area...

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Main Author:	Ang, Zhi Jian
Format:	Thesis
Language:	English
Published:	2020
Subjects:	TA Engineering (General) Civil engineering (General)
Online Access:	http://eprints.utm.my/id/eprint/85764/1/AngZhiJianMSKA2020.pdf
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id	my-utm-ep.85764
record_format	uketd_dc
spelling	my-utm-ep.857642020-07-30T07:30:50Z Road traffic safety management of visual pollution by outdoor advertisements 2020 Ang, Zhi Jian TA Engineering (General). Civil engineering (General) Visual pollution is a type of pollution that hinders the ability of the one to enjoy the view. The visual pollution can caused from many sources such as haze and lighting features. However, the most common and critical source of visual pollution is in the form of advertising especially in urban areas are signboards and billboards. Multiple studies have shown that excessive advertising in term of signboard and billboard can brought harmful effects to the public. The aim of this study is to analyze the impact of visual pollution caused by outdoor advertisements in Wilayah Persekutuan Kuala Lumpur and Selangor. To fulfill this aim, three main objectives were developed. First, to study the policy and rules that governed the billboards and signboards installation, to determine the public perception on the visual pollution in term of billboards and signboards and finally is to propose the solutions to minimize the visual pollution and increase public awareness on the visual pollution. Two types of survey were conducted, which are interview and questionnaire distribution. Five respondents were randomly picked to determine their understanding on visual pollution by short interview session method. Based on the interview session, most of the interviewee was unfamiliar with visual pollution concept. This shows that the public level of awareness on visual pollution are still low compared to other types of pollution. A total of fifty visual type questionnaires that consists of three picture questions were dispersed. Based on the questionnaire result, most of the respondents from public believed that having large amount which is more than four number of billboards and signboards in a same area could cause the most visual pollution to the public. In addition, electronic billboard is also believed to cause higher visual pollution to the public compared to the conventional billboard. Nevertheless, billboard cause the most eye discomfort and distraction especially during night time from the public perception. The policy and rules that governed the billboards and signboards installation are studied in this research. The guideline for the installation of signboard and billboard was found to be not detailed which causing improper management and ultimately lead to visual pollution. 2020 Thesis http://eprints.utm.my/id/eprint/85764/ http://eprints.utm.my/id/eprint/85764/1/AngZhiJianMSKA2020.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:134179 masters Universiti Teknologi Malaysia, Faculty of Engineering - School of Civil Engineering Faculty of Engineering - School of Civil Engineering
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TA Engineering (General) Civil engineering (General)
spellingShingle	TA Engineering (General) Civil engineering (General) Ang, Zhi Jian Road traffic safety management of visual pollution by outdoor advertisements
description	Visual pollution is a type of pollution that hinders the ability of the one to enjoy the view. The visual pollution can caused from many sources such as haze and lighting features. However, the most common and critical source of visual pollution is in the form of advertising especially in urban areas are signboards and billboards. Multiple studies have shown that excessive advertising in term of signboard and billboard can brought harmful effects to the public. The aim of this study is to analyze the impact of visual pollution caused by outdoor advertisements in Wilayah Persekutuan Kuala Lumpur and Selangor. To fulfill this aim, three main objectives were developed. First, to study the policy and rules that governed the billboards and signboards installation, to determine the public perception on the visual pollution in term of billboards and signboards and finally is to propose the solutions to minimize the visual pollution and increase public awareness on the visual pollution. Two types of survey were conducted, which are interview and questionnaire distribution. Five respondents were randomly picked to determine their understanding on visual pollution by short interview session method. Based on the interview session, most of the interviewee was unfamiliar with visual pollution concept. This shows that the public level of awareness on visual pollution are still low compared to other types of pollution. A total of fifty visual type questionnaires that consists of three picture questions were dispersed. Based on the questionnaire result, most of the respondents from public believed that having large amount which is more than four number of billboards and signboards in a same area could cause the most visual pollution to the public. In addition, electronic billboard is also believed to cause higher visual pollution to the public compared to the conventional billboard. Nevertheless, billboard cause the most eye discomfort and distraction especially during night time from the public perception. The policy and rules that governed the billboards and signboards installation are studied in this research. The guideline for the installation of signboard and billboard was found to be not detailed which causing improper management and ultimately lead to visual pollution.
format	Thesis
qualification_level	Master's degree
author	Ang, Zhi Jian
author_facet	Ang, Zhi Jian
author_sort	Ang, Zhi Jian
title	Road traffic safety management of visual pollution by outdoor advertisements
title_short	Road traffic safety management of visual pollution by outdoor advertisements
title_full	Road traffic safety management of visual pollution by outdoor advertisements
title_fullStr	Road traffic safety management of visual pollution by outdoor advertisements
title_full_unstemmed	Road traffic safety management of visual pollution by outdoor advertisements
title_sort	road traffic safety management of visual pollution by outdoor advertisements
granting_institution	Universiti Teknologi Malaysia, Faculty of Engineering - School of Civil Engineering
granting_department	Faculty of Engineering - School of Civil Engineering
publishDate	2020
url	http://eprints.utm.my/id/eprint/85764/1/AngZhiJianMSKA2020.pdf
_version_	1747818450586173440

Road traffic safety management of visual pollution by outdoor advertisements

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