The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets

The emergence of mobile technologies has changed the consumer’s life in many ways, especially the way they perform payment. This thesis examines the core drivers of using Near Field Communication (NFC) mobile payment in the supermarket industry from the consumer’s perspective. Based on the Technolog...

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Main Author:	Subramaniam, Gautam Kumar
Format:	Thesis
Language:	English
Published:	2017
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/85836/1/GautamKumarSubramaniamMFC2017.pdf
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spelling	my-utm-ep.858362020-07-30T07:35:08Z The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets 2017 Subramaniam, Gautam Kumar QA75 Electronic computers. Computer science The emergence of mobile technologies has changed the consumer’s life in many ways, especially the way they perform payment. This thesis examines the core drivers of using Near Field Communication (NFC) mobile payment in the supermarket industry from the consumer’s perspective. Based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), the author developed a sevenfactor model to reveal the determinants of consumers’ intention to use Near Field Communication (NFC) mobile payment. Relative advantage, speed of transaction, compatibility with consumers’ lifestyles, security and awareness were added to the two-factor TAM model (usefulness and ease of use). Author evaluated the proposed model empirically, applying survey data gathered from supermarket consumers respect to their perceptions on Near Field Communication (NFC) mobile payment. Six significant factors found in this research can serve as guideline to encourage consumer adoption of Near Field Communication (NFC) mobile payment in supermarkets. Among which most of the respondents reported that relative advantage was not their primary reason in their decision to adopt the system. More over ease of use was significantly influenced by awareness of consumers and perceived usefulness influenced by speed of transaction which can be best explained by the fact that consumers would find the system useful if it provides them means to avoid long checkout lanes. Based on the findings of this research, marketing of new technologies must focus on creating awareness and gaining consumers trust to enable consumers to be easily familiarized with the Near Field Communication (NFC) mobile payment system. 2017 Thesis http://eprints.utm.my/id/eprint/85836/ http://eprints.utm.my/id/eprint/85836/1/GautamKumarSubramaniamMFC2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132579 masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Subramaniam, Gautam Kumar The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
description	The emergence of mobile technologies has changed the consumer’s life in many ways, especially the way they perform payment. This thesis examines the core drivers of using Near Field Communication (NFC) mobile payment in the supermarket industry from the consumer’s perspective. Based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), the author developed a sevenfactor model to reveal the determinants of consumers’ intention to use Near Field Communication (NFC) mobile payment. Relative advantage, speed of transaction, compatibility with consumers’ lifestyles, security and awareness were added to the two-factor TAM model (usefulness and ease of use). Author evaluated the proposed model empirically, applying survey data gathered from supermarket consumers respect to their perceptions on Near Field Communication (NFC) mobile payment. Six significant factors found in this research can serve as guideline to encourage consumer adoption of Near Field Communication (NFC) mobile payment in supermarkets. Among which most of the respondents reported that relative advantage was not their primary reason in their decision to adopt the system. More over ease of use was significantly influenced by awareness of consumers and perceived usefulness influenced by speed of transaction which can be best explained by the fact that consumers would find the system useful if it provides them means to avoid long checkout lanes. Based on the findings of this research, marketing of new technologies must focus on creating awareness and gaining consumers trust to enable consumers to be easily familiarized with the Near Field Communication (NFC) mobile payment system.
format	Thesis
qualification_level	Master's degree
author	Subramaniam, Gautam Kumar
author_facet	Subramaniam, Gautam Kumar
author_sort	Subramaniam, Gautam Kumar
title	The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
title_short	The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
title_full	The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
title_fullStr	The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
title_full_unstemmed	The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
title_sort	factors that affect consumers intention to adopt near field communication mobile payment in supermarkets
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2017
url	http://eprints.utm.my/id/eprint/85836/1/GautamKumarSubramaniamMFC2017.pdf
_version_	1747818461334077440

The factors that affect consumers intention to adopt near field communication mobile payment in supermarkets

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