Motivation of voluntourists to Juara Turtle Project, Tioman Island

This research explains deeper on the concept of voluntourism and voluntourists motivation. Voluntourism is categorized as alternative tourism. Voluntourism is a tourism whereby the voluntourists search for experiences, contributing and complementing themselves and community at a destination. Volunto...

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Main Author: Md. Ali, Mohamad Amin
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/85977/1/MohamadAminMdAliMFABU2019.pdf
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spelling my-utm-ep.859772020-08-30T08:46:33Z Motivation of voluntourists to Juara Turtle Project, Tioman Island 2019 Md. Ali, Mohamad Amin G154.9-155.8 Travel and state. Tourism This research explains deeper on the concept of voluntourism and voluntourists motivation. Voluntourism is categorized as alternative tourism. Voluntourism is a tourism whereby the voluntourists search for experiences, contributing and complementing themselves and community at a destination. Voluntourism is an example of appropriate tourism in giving the voluntourists meaningful experiences, contributing and making impact to the place visited. The main motivation for voluntourists participation is the altruism, hedonism, location and finance. Previous experiences and time changes become the factors that influence voluntourists motivation. The research method used is qualitative method, involving 4 members of JTP, 12 voluntourists and 2 visitors that live nearby JTP were being interviewed. The interview was face-to-face that partially structured. The data collected were analysed using theme categorization. The result from this research is used when considering the voluntourists product marketing which is based on voluntourists motivation who gained the experience from this program. The result shows that motivations include push and pull factors whereby the voluntourists and the destination itself guide them to the motivation to participate in voluntourism. The finding on the financial motivation constructs the understanding of role of prices in attracting the voluntourists involvement. Recommendations were suggested to the destination because the destination is a pull motivation that portrays its image to the voluntourists that visit the place. The recommendations include systematic management, refined programs and activities, facilities and prices offered improvement and marketing strategy improvement. 2019 Thesis http://eprints.utm.my/id/eprint/85977/ http://eprints.utm.my/id/eprint/85977/1/MohamadAminMdAliMFABU2019.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:131513 masters Universiti Teknologi Malaysia, Faculty of Science Faculty of Science
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Md. Ali, Mohamad Amin
Motivation of voluntourists to Juara Turtle Project, Tioman Island
description This research explains deeper on the concept of voluntourism and voluntourists motivation. Voluntourism is categorized as alternative tourism. Voluntourism is a tourism whereby the voluntourists search for experiences, contributing and complementing themselves and community at a destination. Voluntourism is an example of appropriate tourism in giving the voluntourists meaningful experiences, contributing and making impact to the place visited. The main motivation for voluntourists participation is the altruism, hedonism, location and finance. Previous experiences and time changes become the factors that influence voluntourists motivation. The research method used is qualitative method, involving 4 members of JTP, 12 voluntourists and 2 visitors that live nearby JTP were being interviewed. The interview was face-to-face that partially structured. The data collected were analysed using theme categorization. The result from this research is used when considering the voluntourists product marketing which is based on voluntourists motivation who gained the experience from this program. The result shows that motivations include push and pull factors whereby the voluntourists and the destination itself guide them to the motivation to participate in voluntourism. The finding on the financial motivation constructs the understanding of role of prices in attracting the voluntourists involvement. Recommendations were suggested to the destination because the destination is a pull motivation that portrays its image to the voluntourists that visit the place. The recommendations include systematic management, refined programs and activities, facilities and prices offered improvement and marketing strategy improvement.
format Thesis
qualification_level Master's degree
author Md. Ali, Mohamad Amin
author_facet Md. Ali, Mohamad Amin
author_sort Md. Ali, Mohamad Amin
title Motivation of voluntourists to Juara Turtle Project, Tioman Island
title_short Motivation of voluntourists to Juara Turtle Project, Tioman Island
title_full Motivation of voluntourists to Juara Turtle Project, Tioman Island
title_fullStr Motivation of voluntourists to Juara Turtle Project, Tioman Island
title_full_unstemmed Motivation of voluntourists to Juara Turtle Project, Tioman Island
title_sort motivation of voluntourists to juara turtle project, tioman island
granting_institution Universiti Teknologi Malaysia, Faculty of Science
granting_department Faculty of Science
publishDate 2019
url http://eprints.utm.my/id/eprint/85977/1/MohamadAminMdAliMFABU2019.pdf
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