The consumers’ convenience dimensions in performing food online purchase and its logistics level of service

Information communications technology (ICT) has contributed to the development of online shopping activity and has impacts on urban freight transport, travel behavior, and travel cost. A person’s motivation to perform online purchasing may be due to the smooth purchasing process including the ease o...

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Main Author: Damerin, Noor Haslyana
Format: Thesis
Language:English
Published: 2019
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Online Access:http://eprints.utm.my/id/eprint/86101/1/NoorHaslyanaDamerinMFABU2019.pdf
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spelling my-utm-ep.861012020-08-30T08:56:09Z The consumers’ convenience dimensions in performing food online purchase and its logistics level of service 2019 Damerin, Noor Haslyana TH434-437 Quantity surveying Information communications technology (ICT) has contributed to the development of online shopping activity and has impacts on urban freight transport, travel behavior, and travel cost. A person’s motivation to perform online purchasing may be due to the smooth purchasing process including the ease of choosing date and time of delivery, and its service quality. Due to busy lifestyle and time limitation, most of people tends to order for online food delivery (OFD) service. This study aims to measure the level of service for ready-to-eat food delivery among the consumers, and the consumers’ convenience dimensions where it specifically focuses on the logistics aspect. This study involved total 169 students and staffs of UTM main campus who have purchase any ready-to-eat food via online within past 60 days. The objectives of this study are to identify the consumers’ convenience dimensions in deciding for food online purchasing specifically in logistic-related dimensions, to measure the logistics level of service for the food door-delivery among the consumers, and to recommend for food logistics enhancement based on the current level of service measured by consumers. Online and face-to-face survey was conducted to complete this study. This study found that food condition dimension is a significant dimension that influence consumers in making decision for OFD service. Besides that, this study has able to measure the logistics level of service for the food door-delivery among consumers where less than 50% of online food delivery service were able to perform at better than LOS C, a good performance at acceptable delay. 2019 Thesis http://eprints.utm.my/id/eprint/86101/ http://eprints.utm.my/id/eprint/86101/1/NoorHaslyanaDamerinMFABU2019.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:131657 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic TH434-437 Quantity surveying
spellingShingle TH434-437 Quantity surveying
Damerin, Noor Haslyana
The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
description Information communications technology (ICT) has contributed to the development of online shopping activity and has impacts on urban freight transport, travel behavior, and travel cost. A person’s motivation to perform online purchasing may be due to the smooth purchasing process including the ease of choosing date and time of delivery, and its service quality. Due to busy lifestyle and time limitation, most of people tends to order for online food delivery (OFD) service. This study aims to measure the level of service for ready-to-eat food delivery among the consumers, and the consumers’ convenience dimensions where it specifically focuses on the logistics aspect. This study involved total 169 students and staffs of UTM main campus who have purchase any ready-to-eat food via online within past 60 days. The objectives of this study are to identify the consumers’ convenience dimensions in deciding for food online purchasing specifically in logistic-related dimensions, to measure the logistics level of service for the food door-delivery among the consumers, and to recommend for food logistics enhancement based on the current level of service measured by consumers. Online and face-to-face survey was conducted to complete this study. This study found that food condition dimension is a significant dimension that influence consumers in making decision for OFD service. Besides that, this study has able to measure the logistics level of service for the food door-delivery among consumers where less than 50% of online food delivery service were able to perform at better than LOS C, a good performance at acceptable delay.
format Thesis
qualification_level Master's degree
author Damerin, Noor Haslyana
author_facet Damerin, Noor Haslyana
author_sort Damerin, Noor Haslyana
title The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
title_short The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
title_full The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
title_fullStr The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
title_full_unstemmed The consumers’ convenience dimensions in performing food online purchase and its logistics level of service
title_sort consumers’ convenience dimensions in performing food online purchase and its logistics level of service
granting_institution Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying
granting_department Faculty of Built Environment & Surveying
publishDate 2019
url http://eprints.utm.my/id/eprint/86101/1/NoorHaslyanaDamerinMFABU2019.pdf
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