International tourists’ demand on food tourism in Kuala Lumpur
The purpose of this paper is to identify the demand on food tourism in Kuala Lumpur among the International Tourists’ who have visited Kuala Lumpur. Food tourism nowadays plays an important role in branding a destination of the place. Kuala Lumpur is well known for varieties of cuisine and this can...
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2017
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my-utm-ep.861442020-08-30T08:57:41Z International tourists’ demand on food tourism in Kuala Lumpur 2017 Noordin, Noor Syazana TH434-437 Quantity surveying The purpose of this paper is to identify the demand on food tourism in Kuala Lumpur among the International Tourists’ who have visited Kuala Lumpur. Food tourism nowadays plays an important role in branding a destination of the place. Kuala Lumpur is well known for varieties of cuisine and this can make it as a food tourism destination in order to attract the International Tourists’ to revisit the place. This study is using quantitative approach to measure the food preference, demand and perceived image of Kuala Lumpur on food tourism in Kuala Lumpur. Variable that were identified to measure in this study are the food preference patterns, demand on food tourism and how international tourists’ perceived image of Kuala Lumpur on food tourism. In addition, survey questionnaire is chosen because it is consider the most productive tool to collect information that represents the general views of the group. A total of 146 respondents was sampled. Analysis that were used are descriptive and frequency analysis. The findings indicated that the International Tourists’ agree to suggest Kuala Lumpur as a food tourism destination. They are interested with the cuisine such as Arabic Cuisine, Thai Cuisine, Malay Cuisine and Indian Cuisine. Overall, they love to explore different type of cuisine in Kuala Lumpur and more studies can be improve on food tourism in Kuala Lumpur for future researchers. 2017 Thesis http://eprints.utm.my/id/eprint/86144/ http://eprints.utm.my/id/eprint/86144/1/NoorSyazanaNoordinMFAB2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132552 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying |
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Universiti Teknologi Malaysia |
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UTM Institutional Repository |
| language |
English |
| topic |
TH434-437 Quantity surveying |
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TH434-437 Quantity surveying Noordin, Noor Syazana International tourists’ demand on food tourism in Kuala Lumpur |
| description |
The purpose of this paper is to identify the demand on food tourism in Kuala Lumpur among the International Tourists’ who have visited Kuala Lumpur. Food tourism nowadays plays an important role in branding a destination of the place. Kuala Lumpur is well known for varieties of cuisine and this can make it as a food tourism destination in order to attract the International Tourists’ to revisit the place. This study is using quantitative approach to measure the food preference, demand and perceived image of Kuala Lumpur on food tourism in Kuala Lumpur. Variable that were identified to measure in this study are the food preference patterns, demand on food tourism and how international tourists’ perceived image of Kuala Lumpur on food tourism. In addition, survey questionnaire is chosen because it is consider the most productive tool to collect information that represents the general views of the group. A total of 146 respondents was sampled. Analysis that were used are descriptive and frequency analysis. The findings indicated that the International Tourists’ agree to suggest Kuala Lumpur as a food tourism destination. They are interested with the cuisine such as Arabic Cuisine, Thai Cuisine, Malay Cuisine and Indian Cuisine. Overall, they love to explore different type of cuisine in Kuala Lumpur and more studies can be improve on food tourism in Kuala Lumpur for future researchers. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Noordin, Noor Syazana |
| author_facet |
Noordin, Noor Syazana |
| author_sort |
Noordin, Noor Syazana |
| title |
International tourists’ demand on food tourism in Kuala Lumpur |
| title_short |
International tourists’ demand on food tourism in Kuala Lumpur |
| title_full |
International tourists’ demand on food tourism in Kuala Lumpur |
| title_fullStr |
International tourists’ demand on food tourism in Kuala Lumpur |
| title_full_unstemmed |
International tourists’ demand on food tourism in Kuala Lumpur |
| title_sort |
international tourists’ demand on food tourism in kuala lumpur |
| granting_institution |
Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying |
| granting_department |
Faculty of Built Environment & Surveying |
| publishDate |
2017 |
| url |
http://eprints.utm.my/id/eprint/86144/1/NoorSyazanaNoordinMFAB2017.pdf |
| _version_ |
1747818496466616320 |