Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique

This research explains in deeper on the affectives attachment of tourists when they visit Melaka World Heritage Site (WHS). Affective attachment in this research were analyzed using photo analysis technique which is participatory photo analysis. From the 22 photo of main attraction in the Core Zone...

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Main Author:	Mohd. Basri, Siti Mariah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/87103/1/SitiMariahMohdMFABU2019.pdf
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id	my-utm-ep.87103
record_format	uketd_dc
spelling	my-utm-ep.871032020-11-30T08:56:32Z Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique 2019 Mohd. Basri, Siti Mariah G154.9-155.8 Travel and state. Tourism This research explains in deeper on the affectives attachment of tourists when they visit Melaka World Heritage Site (WHS). Affective attachment in this research were analyzed using photo analysis technique which is participatory photo analysis. From the 22 photo of main attraction in the Core Zone of Melaka WHS researcher analyse the latent content of the photo from the tourists perspectives. The content were analysed on affective feelings, cognitive feeling and conative feelings. Affective feeling is an emotional feeling of a tourists to the place of their visit. Cognitive feeling is opposite to affective feeling which tourists made a choice in conscius mind compare to affective feeling which is emotionally driven. Conative feeling is more to the tourist’s intention regarding on their experience in the place. Data was collected in around Melaka WHS and the result shows that the overall feelings of Melaka torist when visiting Melaka WHS are more on pleasantness quality (affective), uniqueness quality (cognitive) and tourists have positive behavioural intention (conative) to Melaka WHS. The discussion are based on tourist feeling to attraction and image of Melaka. 2019 Thesis http://eprints.utm.my/id/eprint/87103/ http://eprints.utm.my/id/eprint/87103/1/SitiMariahMohdMFABU2019.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:131450 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Mohd. Basri, Siti Mariah Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
description	This research explains in deeper on the affectives attachment of tourists when they visit Melaka World Heritage Site (WHS). Affective attachment in this research were analyzed using photo analysis technique which is participatory photo analysis. From the 22 photo of main attraction in the Core Zone of Melaka WHS researcher analyse the latent content of the photo from the tourists perspectives. The content were analysed on affective feelings, cognitive feeling and conative feelings. Affective feeling is an emotional feeling of a tourists to the place of their visit. Cognitive feeling is opposite to affective feeling which tourists made a choice in conscius mind compare to affective feeling which is emotionally driven. Conative feeling is more to the tourist’s intention regarding on their experience in the place. Data was collected in around Melaka WHS and the result shows that the overall feelings of Melaka torist when visiting Melaka WHS are more on pleasantness quality (affective), uniqueness quality (cognitive) and tourists have positive behavioural intention (conative) to Melaka WHS. The discussion are based on tourist feeling to attraction and image of Melaka.
format	Thesis
qualification_level	Master's degree
author	Mohd. Basri, Siti Mariah
author_facet	Mohd. Basri, Siti Mariah
author_sort	Mohd. Basri, Siti Mariah
title	Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
title_short	Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
title_full	Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
title_fullStr	Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
title_full_unstemmed	Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique
title_sort	investigating tourist’s affective attachment in melaka world heritage site by using photo analysis technique
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2019
url	http://eprints.utm.my/id/eprint/87103/1/SitiMariahMohdMFABU2019.pdf
_version_	1747818522025656320

Investigating tourist’s affective attachment in Melaka World Heritage site by using photo analysis technique

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