Destination image perceived by youth tourist on Johor Bahru City

Destination image study is important because it is having a strong effect on tourist behaviour and it has received attention from tourism planners and marketers. The establishment of a clear and powerful destination image will gain competitive advantage for a destination because it can position thei...

Full description

Saved in:

Bibliographic Details
Main Author:	Zainal, Zafirah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/87188/1/ZafirahZainalMFABU2017.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.87188
record_format	uketd_dc
spelling	my-utm-ep.871882020-11-30T09:00:38Z Destination image perceived by youth tourist on Johor Bahru City 2017 Zainal, Zafirah G154.9-155.8 Travel and state. Tourism Destination image study is important because it is having a strong effect on tourist behaviour and it has received attention from tourism planners and marketers. The establishment of a clear and powerful destination image will gain competitive advantage for a destination because it can position their tourism product. Regarding youth travel, destination image becomes rather important as it could create brand loyalty among them. However, the process of destination image is dynamic and vary according to whether they are consumed before, during or after a visit. This study is applied quantitative approach to measuring the destination image perceived by youth tourists. Variable is identified to measure in this study such as induced, cognitive, multi-sensory and affective image of Johor Bahru. Also, conative behaviour is also measured in this study. Only close-ended questions are using to obtain the images perceived. A total of 129 respondents was sampled. Analysis methods conducted for this study include frequency and percentage and mean scores analysis. The findings indicated the current induced image of Johor Bahru is not effective as youth tourists have the image Johor Bahru as a busy city. Johor Bahru has positive cognitive image as the attributes of beautiful night scenery, and full of unique cultures is appealing to youth tourists. Overall, youth tourists have positive sensory image of Johor Bahru. Youth tourists also perceived Johor Bahru as pleasant and exciting in term of affective image. Overall, the induced, cognitive, multi-sensory and affective image is parallelly related to youth tourists' conative behaviour. The findings in this study are beneficial to tourism planners in future brand image projection, marketing decision and sustainability of Johor Bahru's tourism industry. 2017 Thesis http://eprints.utm.my/id/eprint/87188/ http://eprints.utm.my/id/eprint/87188/1/ZafirahZainalMFABU2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132595 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Zainal, Zafirah Destination image perceived by youth tourist on Johor Bahru City
description	Destination image study is important because it is having a strong effect on tourist behaviour and it has received attention from tourism planners and marketers. The establishment of a clear and powerful destination image will gain competitive advantage for a destination because it can position their tourism product. Regarding youth travel, destination image becomes rather important as it could create brand loyalty among them. However, the process of destination image is dynamic and vary according to whether they are consumed before, during or after a visit. This study is applied quantitative approach to measuring the destination image perceived by youth tourists. Variable is identified to measure in this study such as induced, cognitive, multi-sensory and affective image of Johor Bahru. Also, conative behaviour is also measured in this study. Only close-ended questions are using to obtain the images perceived. A total of 129 respondents was sampled. Analysis methods conducted for this study include frequency and percentage and mean scores analysis. The findings indicated the current induced image of Johor Bahru is not effective as youth tourists have the image Johor Bahru as a busy city. Johor Bahru has positive cognitive image as the attributes of beautiful night scenery, and full of unique cultures is appealing to youth tourists. Overall, youth tourists have positive sensory image of Johor Bahru. Youth tourists also perceived Johor Bahru as pleasant and exciting in term of affective image. Overall, the induced, cognitive, multi-sensory and affective image is parallelly related to youth tourists' conative behaviour. The findings in this study are beneficial to tourism planners in future brand image projection, marketing decision and sustainability of Johor Bahru's tourism industry.
format	Thesis
qualification_level	Master's degree
author	Zainal, Zafirah
author_facet	Zainal, Zafirah
author_sort	Zainal, Zafirah
title	Destination image perceived by youth tourist on Johor Bahru City
title_short	Destination image perceived by youth tourist on Johor Bahru City
title_full	Destination image perceived by youth tourist on Johor Bahru City
title_fullStr	Destination image perceived by youth tourist on Johor Bahru City
title_full_unstemmed	Destination image perceived by youth tourist on Johor Bahru City
title_sort	destination image perceived by youth tourist on johor bahru city
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2017
url	http://eprints.utm.my/id/eprint/87188/1/ZafirahZainalMFABU2017.pdf
_version_	1747818534316015616

Destination image perceived by youth tourist on Johor Bahru City

Similar Items