Destination image perceived by youth tourist on Johor Bahru City

Destination image study is important because it is having a strong effect on tourist behaviour and it has received attention from tourism planners and marketers. The establishment of a clear and powerful destination image will gain competitive advantage for a destination because it can position thei...

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Bibliographic Details
Main Author: Zainal, Zafirah
Format: Thesis
Published: 2017
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