Malaysian's youth outbound travelling pattern
Recently, the youth travel market segment experienced an emergence of the new generations called ‘flash- packer’ (older backpacker which ages above 30 years old with bigger budgets), and ‘gap – packer’ (youth who travel several countries in their gap year) where some comparisons from previous study...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2017
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| 主题: | |
| 在线阅读: | http://eprints.utm.my/id/eprint/87190/1/ZainatulAsyhikinZaidyMFAB2017.pdf |
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| 总结: | Recently, the youth travel market segment experienced an emergence of the new generations called ‘flash- packer’ (older backpacker which ages above 30 years old with bigger budgets), and ‘gap – packer’ (youth who travel several countries in their gap year) where some comparisons from previous study had been made showing that many young tourists nowadays tend to travel more frequently and stay longer at destination compared to their older counterpart. Furthermore, youth from all over the world are seemed to be into agreement that travelling overseas had become a trend nowadays, including the Malaysian. In Malaysia, the profile pattern of Malaysian that travelling overseas seems to change because of the increasing number on the youth segment market. Before this, Malaysians youths only involved with domestic tourism, but today they start to follow the world trend. This situation makes Malaysian’s youth identified themselves as backpackers because they are travelling for long periods with a limited budget. This study aimed to examine which type of travel style does Malaysian’s youth categorised in and to prove not all Malaysian’s youth could be identified as a backpacker’s style. In order to achieve these goals, several objectives have been identified which are 1) To determine Malaysian’s youth travelling profile based on destination, 2) To analyse youths’ expenditure pattern based on destination, and 3) To identify Malaysian’s Youth travel style for outbound travelling either ‘backpackers’, ‘flash – packer’ or ‘gap – packer’. Methodology instrument that has been used in this study was in a form of questionnaire. The questionnaire and online survey have been proposed. Besides that, sampling techniques that have been used in this study consist of the convenience sampling and simple random sampling, which focused only on Malaysian youth traveller. Data that required in this study was a data which might identify the Malaysian’s youth outbound travelling pattern where’s all findings then will be an analyst to identify Malaysian’s youth travel style either they are backpackers, flash – packer or gap – packer. |
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