Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia

As experience economy grows, so does the tourism and hospitality industry, meanwhile, it becomes more complicated to get customers satisfied in this new era. Nowadays, travellers and hotel guests get into a hotel not only to sleep, but also seek an extraordinary experience which they would not be ab...

Full description

Saved in:

Bibliographic Details
Main Author:	Zhang, Ying Ju
Format:	Thesis
Language:	English
Published:	2019
Subjects:	NA Architecture
Online Access:	http://eprints.utm.my/id/eprint/87194/1/ZhangYingJuMFABU2019.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.87194
record_format	uketd_dc
spelling	my-utm-ep.871942020-11-30T09:00:41Z Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia 2019 Zhang, Ying Ju NA Architecture As experience economy grows, so does the tourism and hospitality industry, meanwhile, it becomes more complicated to get customers satisfied in this new era. Nowadays, travellers and hotel guests get into a hotel not only to sleep, but also seek an extraordinary experience which they would not be able to have at home. Additionally, design has been considered as the key factor to create unique experience in boutique hotels. Hence, this study aims to examine the determinants of guest experience and especially the role of design factor in the context of boutique hotel in Malaysia. In order to achieve the objectives, qualitative content analysis has been applied as the main research method. There are 881 online reviews about the case study of Rosa Malacca boutique hotel collected from TripAdvisor website. Coding and categorizing process are based on three main themes: physical environment, social environment, and trip-related factors, which are adapted from previous literature and studies. The findings of data show that 13 factors have been revealed in relation to shaping guest experience, and the design is the most influential factor for the hotel Rosa Malacca. Furthermore, findings also indicate the relationship between design factor, guest experience, and behaviour intentions in this research. Lastly, this study stands to benefit in both theoretical and practical perspectives: future academics, hoteliers, and hotel designers. 2019 Thesis http://eprints.utm.my/id/eprint/87194/ http://eprints.utm.my/id/eprint/87194/1/ZhangYingJuMFABU2019.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:131512 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	NA Architecture
spellingShingle	NA Architecture Zhang, Ying Ju Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
description	As experience economy grows, so does the tourism and hospitality industry, meanwhile, it becomes more complicated to get customers satisfied in this new era. Nowadays, travellers and hotel guests get into a hotel not only to sleep, but also seek an extraordinary experience which they would not be able to have at home. Additionally, design has been considered as the key factor to create unique experience in boutique hotels. Hence, this study aims to examine the determinants of guest experience and especially the role of design factor in the context of boutique hotel in Malaysia. In order to achieve the objectives, qualitative content analysis has been applied as the main research method. There are 881 online reviews about the case study of Rosa Malacca boutique hotel collected from TripAdvisor website. Coding and categorizing process are based on three main themes: physical environment, social environment, and trip-related factors, which are adapted from previous literature and studies. The findings of data show that 13 factors have been revealed in relation to shaping guest experience, and the design is the most influential factor for the hotel Rosa Malacca. Furthermore, findings also indicate the relationship between design factor, guest experience, and behaviour intentions in this research. Lastly, this study stands to benefit in both theoretical and practical perspectives: future academics, hoteliers, and hotel designers.
format	Thesis
qualification_level	Master's degree
author	Zhang, Ying Ju
author_facet	Zhang, Ying Ju
author_sort	Zhang, Ying Ju
title	Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
title_short	Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
title_full	Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
title_fullStr	Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
title_full_unstemmed	Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
title_sort	design influence on boutique hotel guest experience : a case study of boutique hotel rosa malacca, malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2019
url	http://eprints.utm.my/id/eprint/87194/1/ZhangYingJuMFABU2019.pdf
_version_	1747818535534460928

Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia

Similar Items