Creative tourism experience of tourist in Kiulu Farmstay, Sabah

This study aimed to identify the factors creative tourism experience of tourist in Kiulu Farmstay Sabah. Many researchers have looked at the tourist travel pattern and creative experience in the different context of tourism industry especially in rural area. Authentic, new and memorable experience i...

Full description

Saved in:

Bibliographic Details
Main Author:	Baba, Hazlina
Format:	Thesis
Language:	English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/91891/1/HazlinaBabaMFABU2018.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.91891
record_format	uketd_dc
spelling	my-utm-ep.918912021-08-09T08:45:42Z Creative tourism experience of tourist in Kiulu Farmstay, Sabah 2018 Baba, Hazlina H Social Sciences (General) HD Industries. Land use. Labor This study aimed to identify the factors creative tourism experience of tourist in Kiulu Farmstay Sabah. Many researchers have looked at the tourist travel pattern and creative experience in the different context of tourism industry especially in rural area. Authentic, new and memorable experience is crucial for the long-term in order to sustain the business of tourism sector and its competitive advantage, especially in the context of creative tourism destination. Where tourist are not familiar and being exposed about this new innovation of tourism especially in Malaysia itself. Hence, this research will investigate and highlighting Kiulu Farmstay as one of the potential creative tourism destination is this place coukd meet the characteristics of creative tourism or not. In order to know the result, four factors of creative tourism experience which include consciousness/awareness, needs/motivations, creativity, and learning and intercting are used too measured tourists’ opinions about creative experience in Kiulu Farmstay. And to make this data being collected succesfully, quantitative analysis approach has been applied in this research. The data were collected from 87 tourist who stayed or have been stayed in Kiulu Farmstay. From this research, resulted that creativity factor is the most influential factor for tourist to travel in Kiulu Farmstay, also from the overall findings conclude that, tourist pattern and level of travel based on the theory of Pine & Gilmore (1998) shows tourist in Kiulu Farmstay are more to educational level. Where most f them, go to Kiulu Farmstay to seek and gain knowledge from the activities that they participate in. However, even creativity has been identified as the most influential factor, but the other factors also contains an element that supports the factors of creative experience of tourist. This research provides insightful data on tourist creative experience that can be utilized by Kiulu Farmstay in Sabah as well as other rural destinations to enance their products, services and market segmentation. 2018 Thesis http://eprints.utm.my/id/eprint/91891/ http://eprints.utm.my/id/eprint/91891/1/HazlinaBabaMFABU2018.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132625 masters Universiti Teknologi Malaysia, Faculty of Built Environment and Surveying Faculty of Built Environment and Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Baba, Hazlina Creative tourism experience of tourist in Kiulu Farmstay, Sabah
description	This study aimed to identify the factors creative tourism experience of tourist in Kiulu Farmstay Sabah. Many researchers have looked at the tourist travel pattern and creative experience in the different context of tourism industry especially in rural area. Authentic, new and memorable experience is crucial for the long-term in order to sustain the business of tourism sector and its competitive advantage, especially in the context of creative tourism destination. Where tourist are not familiar and being exposed about this new innovation of tourism especially in Malaysia itself. Hence, this research will investigate and highlighting Kiulu Farmstay as one of the potential creative tourism destination is this place coukd meet the characteristics of creative tourism or not. In order to know the result, four factors of creative tourism experience which include consciousness/awareness, needs/motivations, creativity, and learning and intercting are used too measured tourists’ opinions about creative experience in Kiulu Farmstay. And to make this data being collected succesfully, quantitative analysis approach has been applied in this research. The data were collected from 87 tourist who stayed or have been stayed in Kiulu Farmstay. From this research, resulted that creativity factor is the most influential factor for tourist to travel in Kiulu Farmstay, also from the overall findings conclude that, tourist pattern and level of travel based on the theory of Pine & Gilmore (1998) shows tourist in Kiulu Farmstay are more to educational level. Where most f them, go to Kiulu Farmstay to seek and gain knowledge from the activities that they participate in. However, even creativity has been identified as the most influential factor, but the other factors also contains an element that supports the factors of creative experience of tourist. This research provides insightful data on tourist creative experience that can be utilized by Kiulu Farmstay in Sabah as well as other rural destinations to enance their products, services and market segmentation.
format	Thesis
qualification_level	Master's degree
author	Baba, Hazlina
author_facet	Baba, Hazlina
author_sort	Baba, Hazlina
title	Creative tourism experience of tourist in Kiulu Farmstay, Sabah
title_short	Creative tourism experience of tourist in Kiulu Farmstay, Sabah
title_full	Creative tourism experience of tourist in Kiulu Farmstay, Sabah
title_fullStr	Creative tourism experience of tourist in Kiulu Farmstay, Sabah
title_full_unstemmed	Creative tourism experience of tourist in Kiulu Farmstay, Sabah
title_sort	creative tourism experience of tourist in kiulu farmstay, sabah
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment and Surveying
granting_department	Faculty of Built Environment and Surveying
publishDate	2018
url	http://eprints.utm.my/id/eprint/91891/1/HazlinaBabaMFABU2018.pdf
_version_	1747818537253076992

Creative tourism experience of tourist in Kiulu Farmstay, Sabah

Similar Items