The role of corporate social responsibility for flood mitigation among Malaysian companies

Rapid industrialisation in the developing countries has contributed to an increase in natural disasters such as flood hazards. Rise in the losses due to disasters is an indicator of non-sustainable development. Although the natural forces in Malaysia have been mainly liable for the natural disasters...

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Main Author:	Sanil, Hishan Shanker
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	http://eprints.utm.my/id/eprint/92309/1/HishanShankerSanilPAHIBS2019.pdf.pdf
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id	my-utm-ep.92309
record_format	uketd_dc
spelling	my-utm-ep.923092021-09-28T07:13:12Z The role of corporate social responsibility for flood mitigation among Malaysian companies 2019 Sanil, Hishan Shanker HB615-715 Entrepreneurship. Risk and uncertainty. Property Rapid industrialisation in the developing countries has contributed to an increase in natural disasters such as flood hazards. Rise in the losses due to disasters is an indicator of non-sustainable development. Although the natural forces in Malaysia have been mainly liable for the natural disasters in the past, recently human intervention in nature is worsening the flood hazards. As the world moves closer to the year 2020, the country is expected to face serious challenges in flood management. The floods in the year 2014 is an example of the increase in the magnitude of the flood disaster. In this scenario, it is imperative to have a holistic plan to face this challenge. Since private sector can play a key role in flood mitigation, the role of the corporate social responsibility (CSR) in flood mitigation is one area that has to be studied. This study aims to understand the role of Malaysian listed companies in flood mitigation through their CSR programs and involvement of other stakeholders in successful implementation of flood mitigation process. The study also highlighted a few recommendations to improve the CSR effort of companies in the process of flood mitigation. The research employed a qualitative method and the data was collected using the semi-structured in-depth interview. The first stage of the research involves a content analysis of 928 company websites and online published CSR related documents of the Malaysian listed companies. The second stage involves an in-depth interview with the companies CSR executives, NGO representatives, individual volunteers, CSR advisors and the government representatives. Subsequently, the data was analysed using qualitative content analysis. The key findings of the study indicated the need for the companies, NGO and the government to understand the multifaceted meaning of CSR. The study also highlighted the importance of understanding the need for flood mitigation, each stakeholder’s roles and responsibility and their contribution in the flood mitigation exercise. The findings also proposed to have collaboration among the stakeholders. Based on the findings, the research has presented a model in which the companies, NGO and the government need to share the responsibilities equally and develop a social contract that leads to the effective and successful implementation of flood mitigation exercise. Theoretically, the study proposed a model between stakeholders for flood mitigation in Malaysia. Practically, the results will provide good guidelines for the corporate sectors and the government to cope up with the challenge of flood management and in building a resilient community which will be well equipped to handle the effect of such disasters. It will encourage the corporate to help the government in pre-disaster mitigation and preparedness instead of only contributing to the relief funds after the disaster. Hence, this research will help in managing the expenditure efficiently on the flood risk management initiatives by choosing the right collaboration for maximum business and societal outcomes that aligns with the government policy in the 11th Malaysia plan. 2019 Thesis http://eprints.utm.my/id/eprint/92309/ http://eprints.utm.my/id/eprint/92309/1/HishanShankerSanilPAHIBS2019.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:138042 phd doctoral Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Sanil, Hishan Shanker The role of corporate social responsibility for flood mitigation among Malaysian companies
description	Rapid industrialisation in the developing countries has contributed to an increase in natural disasters such as flood hazards. Rise in the losses due to disasters is an indicator of non-sustainable development. Although the natural forces in Malaysia have been mainly liable for the natural disasters in the past, recently human intervention in nature is worsening the flood hazards. As the world moves closer to the year 2020, the country is expected to face serious challenges in flood management. The floods in the year 2014 is an example of the increase in the magnitude of the flood disaster. In this scenario, it is imperative to have a holistic plan to face this challenge. Since private sector can play a key role in flood mitigation, the role of the corporate social responsibility (CSR) in flood mitigation is one area that has to be studied. This study aims to understand the role of Malaysian listed companies in flood mitigation through their CSR programs and involvement of other stakeholders in successful implementation of flood mitigation process. The study also highlighted a few recommendations to improve the CSR effort of companies in the process of flood mitigation. The research employed a qualitative method and the data was collected using the semi-structured in-depth interview. The first stage of the research involves a content analysis of 928 company websites and online published CSR related documents of the Malaysian listed companies. The second stage involves an in-depth interview with the companies CSR executives, NGO representatives, individual volunteers, CSR advisors and the government representatives. Subsequently, the data was analysed using qualitative content analysis. The key findings of the study indicated the need for the companies, NGO and the government to understand the multifaceted meaning of CSR. The study also highlighted the importance of understanding the need for flood mitigation, each stakeholder’s roles and responsibility and their contribution in the flood mitigation exercise. The findings also proposed to have collaboration among the stakeholders. Based on the findings, the research has presented a model in which the companies, NGO and the government need to share the responsibilities equally and develop a social contract that leads to the effective and successful implementation of flood mitigation exercise. Theoretically, the study proposed a model between stakeholders for flood mitigation in Malaysia. Practically, the results will provide good guidelines for the corporate sectors and the government to cope up with the challenge of flood management and in building a resilient community which will be well equipped to handle the effect of such disasters. It will encourage the corporate to help the government in pre-disaster mitigation and preparedness instead of only contributing to the relief funds after the disaster. Hence, this research will help in managing the expenditure efficiently on the flood risk management initiatives by choosing the right collaboration for maximum business and societal outcomes that aligns with the government policy in the 11th Malaysia plan.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Sanil, Hishan Shanker
author_facet	Sanil, Hishan Shanker
author_sort	Sanil, Hishan Shanker
title	The role of corporate social responsibility for flood mitigation among Malaysian companies
title_short	The role of corporate social responsibility for flood mitigation among Malaysian companies
title_full	The role of corporate social responsibility for flood mitigation among Malaysian companies
title_fullStr	The role of corporate social responsibility for flood mitigation among Malaysian companies
title_full_unstemmed	The role of corporate social responsibility for flood mitigation among Malaysian companies
title_sort	role of corporate social responsibility for flood mitigation among malaysian companies
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2019
url	http://eprints.utm.my/id/eprint/92309/1/HishanShankerSanilPAHIBS2019.pdf.pdf
_version_	1747818583332749312

The role of corporate social responsibility for flood mitigation among Malaysian companies

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